Effects of Selection Factors of Hospitals for the Elderly upon Satisfaction of Patients and their Intent of Revisit and Information by Word of Mouth

Abstract

This paper is aimed at providing fundamental data for marketing strategies needed to determine the direction of policy to operate hospitals in an effective way. From the analysis, it was found that: first, expectation toward hospitality of the staff, facilities, environment and administrative service of hospitals for the elderly exercises significantly positive(+) effects on satisfaction of patients; second, trust in and satisfaction with administrative service of hospitals for the elderly exerts significantly positive(+) effects on the intent of patients for revisit and information by word of mouth; and third, the intent for revisit influences positively the intent for information by word of mouth significantly. It is therefore needed to try to understand the motives and tendencies of the elderly in selecting hospitals, to promote their satisfaction and to cultivate the spirit for patient-oriented service. Furthermore, efforts should be made to gain trust of medical staff, effects of medical treatment as well as medical equipment in addition to laborious endeavors to work out marketing strategies backed up by price competitiveness of paradigm.

Analysis of Western-Korean cooperative treatment in hospital-care of patients with dementia※

“…As the elderly population increases, the number of care hospitals will also increase, and there are many studies on the quality of life of patients in care hospitals, such as studies about the meaning and nature of the change of life of elderly patients admitted to a care hospital 2) , and patient satisfaction or reuse according to the motivation for choosing care hospital treatment 4) .…”