“…The more an activity conducted in a reward-based system becomes internalized as part of the individual's inner motives, the more it represents self-determined behavior (Deci, Eghrari, Patrick, & Leone, 1994; Deci, Ryan, & Williams, 1996) and enhances creativity. Consequently, individuals who act in the presence of a performance-contingent reward should be more controlled by the reward and therefore produce less qualitatively creative responses compared to individuals who act in the presence of an engagement-contingent reward (Selart, Nordström, Kuvaas, & Takemura, 2008). When leaders reward creative deviance, they are rewarding an unconventional and unexpected behavior, not only because of its outcomes, but also because of its underlying creative motivation.…”