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What happens when an employee generates a new idea and wants to further explore it but is instructed by a manager to stop working on it? Among the various possibilities, the employee could choose to violate the manager's order and pursue the new idea illegitimately. I describe this action as creative deviance and, drawing on the creativity literature and deviance literature, propose a theory about its organizational conditions and implications. We must create antibodies even for responsibility (Elytis, 2004: 338).

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The full-text may be used and/or reproduced, and given to third parties in any format or medium, without prior permission or charge, for personal research or study, educational, or not-for-prot purposes provided that:• a full bibliographic reference is made to the original source • a link is made to the metadata record in DRO • the full-text is not changed in any way The full-text must not be sold in any format or medium without the formal permission of the copyright holders.