“…In addition, some DMOs, especially local government agencies, introduce policies, regulations, and other initiatives to develop, promote, and enhance a pro-environmental image. Several studies have regarded the concept of the destination image as an antecedent of attitudes [33], motivations [30], destination attachment [32], and revisit intentions [34,35]. Accordingly, as a component of destination cognitive images, pro-environmental images affect individuals' perceptions, attitudes, and behaviors in relation to the environment.…”