Past behaviour intentions, present normative beliefs, and future customer loyalty
F. Lampreia,
H. Almeida,
M. Cesário
Abstract:Tourists are often motivated by a desire to reduce their impact on the environment and support local communities. By understanding the motivations and preferences of different types of tourists, destinations can tailor their offerings to attract and retain a diverse range of visitors. This study aims to determine if tourists who are attracted to the natural environment in a destination are more likely to engage in sustainable behaviors. It also explores whether easy access to information on sustainability infl… Show more
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