Effects of Personality and Gender on Fantasy Sports Game Participation: The Moderating Role of Perceived Knowledge

Abstract

Although 30 million individuals are engaged in fantasy sports games in the United States, little is known about the personality, attitudes, and intentions of fantasy sports game participants. This study (N = 244) explored the role of gender, sensation seeking (SS), locus of control (LOC), and need for cognition (NFC) in predicting attitudes and intentions relative to participating in fantasy football league. A domain-specific construct (e.g., perceived football knowledge: PK) was employed as a moderator to control the potential attenuating effects of personality and related human behavior. A moderated multiple regression technique (MMR) examined the first-order and lower-order interaction effects on attitudes and behavioral intentions toward fantasy games. For males (n = 123), SS, LOC, and PK were related to both attitudes and intentions toward participating and PK acted as a moderator between LOC and intentions. For females (n = 121), none of the personality traits was associated with attitudes or intentions. The applied and theoretical implications of the findings are discussed along with future directions for research.

Impact of Fantasy Sports on Indian Sports Market

“…The current research revealed that the maximum (67%) participants played fantasy sports who possessed knowledge of sports, which included males (43%) and females (24%). This confirmed that participants who had a higher knowledge in the sports were imbued to play fantasy sports (13) . The fantasy sports participants need minute observations of the technicality of the players and understanding their skill in the game based on which participants select the players for fantasy sports.…”

“…Thus they could create propenseness of non-fantasy sports participants towards fantasy sports. This was evident from this finding that fantasy sports, a propagator, and created an impact on the Indian sports market (13) .…”

Imagine, feel “there”, and flow! Immersive experiences on m-Facebook, and their affective and behavioural effects

“…There have been conflicting results concerning a potential connection between OSL and imagery. Some studies have effectively observed that OSL is positively related to imagery (Franken and Rowland, 1990;Macrae et al, 2014;McDaniel et al, 2001), while others could not verify a presumed link between imagery and OSL Lee, Kwak, Lim, Pedersen and Miloch, 2011;Parra and Argibay, 2012). However, the difficulties these latter studies encountered in finding a positive OSL-imagery connection could stem from the particular operationalisation used for imagery.…”

Fantasy Gaming on Steroids? Contrasting Fantasy Sport Participation by Daily Fantasy Sport Participation

“…The gain/loss element within the activity (see W. Y. Lee, Kwak, Lim, Pederson, & Miloch, 2010) leads some to classify fantasy sport as a form of gambling (Moorman, 2008), yet the decade-old legislation regulating gambling offers a clear exception for fantasy play.…”