Impact of Fantasy Sports on Indian Sports Market

Abstract

Background:Fantasy sports came into existence in early 2000 in the US and Canada; however, its introduction to the Indian market was in 2008 during the first season of the Indian Premier League (IPL). Fantasy sports rapidly captured the Indian market by attracting consumers and affecting the different sectors of the market and changed the psychology of the people towards sports. The sudden growth of sensation in viewers for fantasy sports increased the interest of people in watching different sports what resulted enhancement of the importance of the online gaming industry and fantasy sports companies. The present study analyzed the behavior of the consumers on fantasy sports, their attitude, motives, and the impact that created upon them.Methods: The sample data of 297 participants was collected through a set of questionnaires based on different components like interest, knowledge, escape, monetary benefits, competition, and entertainment for fantasy sports.Conclusion:This study revealed the psychology of the participants playing the fantasy sports that the interest of the participants towards a particular sport plays the main role for their inclination. It also revealed the impact of fantasy sports on the Indian sports market.

Fantasy Sports as Gaming or Gambling? Perception, Attitudes, and Engagement Behavior of College Students

“…Bhattacharya et al (2020) reported money and price as significant drivers for engagement in fantasy sports in only 11.8% of their participants. 15 A systematic review of motivations for fantasy sports participation did not list rewards and prizes as some of the strongest motivations for participation in season-long fantasy sports leagues. 19 In addition to the monetary purposes, previous research has listed entertainment, competition, surveillance, arousal, entertainment, escape, social interaction, friends, sense of community, utilization of knowledge in sports, love of sports, vicarious involvement as a manager/general manager, and achievement/self-esteem as the motives for participation in fantasy sports.…”

“…[19][20][21][22] Previous studies have revealed a love for sports, game interests, a feeling of control, and entertainment and fun-seeking to be motives for engagement in fantasy sports. 15,18 Gambling motives among fantasy sports participants remain largely unexplored. 23 The current study examined the various motives for engagement with fantasy sports.…”

“…Bhattacharya et al (2020) reported money and price as significant drivers for engagement in fantasy sports in only 11.8% of their participants. 15 A systematic review of motivations for fantasy sports participation did not list rewards and prizes as some of the strongest motivations for participation in season-long fantasy sports leagues. 19…”

“…Owing to the projected increase in the fantasy sports market in India, the popularity of fantasy sports in the age group of 18-25 years, 15 the gambling-related implications of engaging in fantasy sports, and the dearth of published data on the extent and pattern of engagement in fantasy sports among college students in India, the current study aimed to assess the attributes of engagement in fantasy sports among college students. It also aimed to explore their perceptions and attitudes toward fantasy sports.…”