Effects of perceived behavioral control on the consumer usage intention of e-coupons

Kang, Hyunmo; Hahn, Minhi; Fortin, David; Hyun, Yong J.; Eom, Yunni

doi:10.1002/mar.20136

Cited by 206 publications

(163 citation statements)

References 59 publications

(57 reference statements)

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“…Moreover, the predictive ability of these models has been demonstrated across a range of consumer domains, including food choices (Cook, Kerr, & Moore, 2002;Louis, Davies, Smith, & Terry, 2007), intentions to purchase environmentally friendly products (Kalafatis, Pollard, East, & Tsogas, 1999) and luxury items such as watches and mobile phones (Mannetti, Pierro, & Livi, 2002), intentions to purchase celebrity merchandise (Chiou, Huang, & Chuang, 2005), intentions to engage in customer dissatisfaction responses (Cheng, Lam, & Hsu, 2005), intentions to use e-coupons (Kang, Hahn, Fortin, Hyun, & Eom, 2006), and even intentions to shoplift (Tonglet, 2002). Indeed, marketing psychologists have noted that the TPB is a useful framework not only for understanding consumer conduct but also for influencing it (e.g., Bansal & Taylor, 1999;Fortin, 2000).…”

Section: The Theory Of Planned Behaviormentioning

confidence: 99%

The Attitude–Behavior Relationship in Consumer Conduct: The Role of Norms, Past Behavior, and Self-Identity

Smith

Terry

Manstead

et al. 2008

The Journal of Social Psychology

204

126

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ABSTRACT. The authors used a revised planned behavior model in the consumer domain. The revised model incorporated separate measures of descriptive and injunctive/ prescriptive norms, self-identity, and past behavior in an effort to improve the predictive power of the theory of planned behavior (TPB; I. Ajzen, 1985) in relation to a self-reported consumer behavior: purchasing one's preferred soft drink. At Time 1, respondents (N = 112) completed self-report measures of (a) attitudes, (b) perceived behavioral control, (c) descriptive and injunctive/prescriptive norms, (d) self-identity, (e) past behavior, and (f) intentions. The authors assessed self-reported behavior 1 week later (Time 2). Attitudes, injunctive/prescriptive norms, descriptive norms, past behavior, and self-identity were all positively related to purchase intentions, and intentions were predictive of self-reported behavior at Time 2. These findings highlight the utility of the TPB in the consumer domain.

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Section: The Theory Of Planned Behaviormentioning

confidence: 99%

The Attitude–Behavior Relationship in Consumer Conduct: The Role of Norms, Past Behavior, and Self-Identity

Smith

Terry

Manstead

et al. 2008

The Journal of Social Psychology

204

126

View full text Add to dashboard Cite

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“…Hence, perceived behavioral control is known to be a key antecedent to behavioral intention [44]. In a recent study by Kang, et al [45], it was found that perceived behavioral control has a significant effect on online search attitude and behavioral intention to use e-coupons. Likewise, an individual who has a firm belief that he/she has the knowledge and competence necessary to use Facebook or another SNS is likely to perceive that the actual usage is under his/her own control.…”

Section: Antecedents To Behavioral Intentionmentioning

confidence: 99%

Social and Personal Dimensions as Predictors of Sustainable Intention to Use Facebook in Korea: An Empirical Analysis

Hong

2018

Sustainability

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Abstract:The purpose of this research is to investigate the role of social and personal dimensions in predicting sustainable intention to use a social networking site (SNS). We propose and test an integrative SNS acceptance model based on the theory of planned behavior (TPB), the technology acceptance model (TAM), and the social influence theory. Included in the model are the attitudes toward the use of a SNS, the subjective norm, prevalence of information cascades, and the perceived behavioral control as antecedents of intention to use a SNS. An empirical analysis was conducted using data collected from a questionnaire survey with 228 college students in Korea, and it yielded the following findings. First, the two social dimensions, namely subjective norm and information cascade, were each found to have a significant positive relationship with behavioral intention to use a SNS. In particular, information cascades turned out to have a stronger impact than the remaining two antecedents to behavioral intention to use a SNS. Second, perceived usefulness and perceived ease of use were found to have a significant positive influence on the attitude toward SNS use.

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“…As behavior intention is directly connected to the behavior so PBC may also be predicted for the behavior (Conner & McMillian, 1999;Courneya, Bobick, & Schinke, 1999;Godin, Maticka-Tyndale, Adrien, Manson-Singer, Williams, & Cappon, 1996;Netemeyer, Burton, & Johnston, 1991;Sheeran & Orbell, 2000). Kang, Hahn, Fortin, Hyun, and Eom (2006) explained perceived behavior control as, behavior is affected by certain factors, normative elements, and perceived control. These elements exert behavior through their effect upon behavioral intention.…”

Section: Perceived Behavior Controlmentioning

confidence: 99%

Improving Employees Behavior through Extension in Theory of Planned Behavior: A Theoretical Perspective for SMEs

Ghouri¹,

Khan²,

Kareem³

2016

IJBM

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The purpose of this paper is to review the conceptualization of the adaptation of Theory of Planned Behavior (TPB) with religious orientation in small and medium enterprises (SMEs). The underlying assumption for TPB implication in SMEs is that employee's behavioral intention at work may be modified via TPB which shall improve the employee competitiveness, which in turn increases the organizational success factors in the industry. The proposed conceptual framework is based on well-known analytical framework for TPB developed by Ajzen, (1991). Literature suggested that religion engenders the shape of behaviour, which is strongly followed by people. Based upon conceptual and empirical evidences framework and propositions are developed to test the adaptation of TPB and religious orientation in SME. The proposed framework provides a basis for developing an empirical model to advance the TBP with religious orientation in SME which further can be test across the SME sectors and results from different geographical and cultural settings may also be explore. This research contributes to existing knowledge by extension of TPB in SMEs operating in Pakistan, which would result in the improvement of employee's behavior. This study could be of practical value for SMEs owner/ managers, who want to maximize the employee behavior through effective adaptation of TBP with religious orientation that support their organization.

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Effects of perceived behavioral control on the consumer usage intention of e-coupons

Cited by 206 publications

References 59 publications

The Attitude–Behavior Relationship in Consumer Conduct: The Role of Norms, Past Behavior, and Self-Identity

The Attitude–Behavior Relationship in Consumer Conduct: The Role of Norms, Past Behavior, and Self-Identity

Social and Personal Dimensions as Predictors of Sustainable Intention to Use Facebook in Korea: An Empirical Analysis

Improving Employees Behavior through Extension in Theory of Planned Behavior: A Theoretical Perspective for SMEs

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