Effects of mobile networks and Covid-19 on mobile shopping sales in South Korea

Yang, Seungmi; Kwon, Youngsun

doi:10.1016/j.telpol.2022.102408

Cited by 5 publications

(2 citation statements)

References 36 publications

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“…The study of mobile shopping adoption during the COVID-19 lockdown in Malaysia by Chan et al, 2022 [34], revealed that behavioral intention exhibits a higher significant impact on the adoption of m-shopping. The assessment of COVID-19 on mobile shopping sales in Korea by Yang and Kwon (2022) [14] asserted that its impact is short-term and that the growing number of mobile network subscribers is a key long-term factor for m-commerce sales growth.…”

Section: Analysis Of the Period 2019-2022mentioning

confidence: 99%

“…Even the domains where person-to-person relationships are valued the most, such as doctor consultation and grocery shopping, were pushed to online mode. Interestingly, the trend persists; people continued to transact virtually even after the pandemic ceased to exist [14]. The report on the usage of mobile phones by Data Ai (a consumer and market data publisher) states that, in the year 2021 alone, Android users spent about 100 billion hours browsing through shopping apps, and it was just below 48 billion in the year 2018 [15].…”

Section: Introductionmentioning

confidence: 99%

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Two Decades of M-Commerce Consumer Research: A Bibliometric Analysis Using R Biblioshiny

Thangavel

Chandra

2023

Sustainability

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The aim of this study is to consolidate the state of mobile commerce consumer research from 2001 to 2022. Based on a systematic literature review employing a bibliometric technique, this study not only reports the significant contributions of authors and their affiliations but also discusses the evolution of m-commerce research over the last two decades. Examination of annual production trends revealed that publications were on the rise all along; the year 2022 clocked the highest number of publications (53 documents), which further reinforces that the research on this domain is in its blooming season. China is the most contributing country in terms of the number of publications and citations received, followed by the USA. The author Keng-Boon Ooi has been the most productive researcher; his studies continue to be the foundation on which m-commerce consumer research continues to thrive. The analysis of scientific mapping revealed that, although many studies were carried out on mobile commerce adoption intention, the focus of the researchers lately shifted towards studying continuous use intention (since 2018). Further, it was observed that the base theory, the Technology Acceptance Model, which has been widely used for determining antecedents of technology adoption intention, is losing its significance and is being overtly replaced by the Unified Theory of Acceptance and Use of Technology. While the topics “trust, loyalty, satisfaction, mobile banking, UTAUT, continuance intention, perceived enjoyment, and COVID-19” were identified as mother (engine) themes, the keywords “privacy, self-efficacy, social influence, TAM, attitude, and intention to use” became diminishing themes. The following topics have been identified as emerging themes: “Mobile social commerce, Mobile payment, Mobile marketing, Omnichannel, Fintech, and Live streaming commerce”. This study provides useful insights to potential researchers.

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Section: Analysis Of the Period 2019-2022mentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%