Effects of Label Information on Consumer Willingness‐to‐Pay for Food Attributes

Gao, Zhifeng; Schroeder, Ted C.

doi:10.1111/j.1467-8276.2009.01259.x

Cited by 229 publications

(177 citation statements)

References 25 publications

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“…And consumers often trust it as a sign of a good-quality product [6,18]. Based on a survey of 1077 US consumers, Gao and Schroeder (2009) found that consumers' willingness to pay for the "Certified U.S. Product" beef steak attribute was significantly higher than that of other attributes such as guaranteed tender, guaranteed lean, and enhanced nutrition [11].…”

Section: Literature Reviewmentioning

confidence: 99%

“…Based on a survey of 1077 US consumers, Gao and Schroeder (2009) found that consumers' willingness to pay for the "Certified U.S. Product" beef steak attribute was significantly higher than that of other attributes such as guaranteed tender, guaranteed lean, and enhanced nutrition [11]. Similarly, Van Loo et al (2011) reported that the willingness to pay of US consumers for organic chicken was much higher when the product had a "USDA certified organic" label than that of a general organic label [19].…”

Section: Literature Reviewmentioning

confidence: 99%

See 1 more Smart Citation

Urban Chinese Consumers’ Willingness to Pay for Pork with Certified Labels: A Discrete Choice Experiment

Wang

2018

Sustainability

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Abstract:The paper aims to investigate Chinese consumers' willingness-to-pay (WTP) for pork characterized by four attributes, namely food safety certification labels, location-of-origin, "free from veterinary drug residues" label, and price, based on a choice experiment conducted among 844 consumers from Jiangsu and Anhui provinces, China. A Random Parameter Logit model was estimated to elicit consumers' WTP. The results showed that Jiangsu consumers' WTP for pork with a "Organic Food" certification (26.78 Yuan) was the highest among all attributes, followed by "Green Food" certification (20.22 Yuan), "free from veterinary drug residues" label (23.18 Yuan), and location-of-origin (12.77 Yuan). However, there was only a moderate preference for "Safe Food" certification (8.10 Yuan). In addition, respondents from the more developed region (i.e., Jiangsu) had significantly higher WTP for all attributes than respondents from Anhui, a less developed region.The Random Parameter Logit model shows that better educational attainment and higher income were two factors that were associated with a higher WTP. The main policy recommendations are that public awareness of the different types of verifications should be improved and that authorization of certification logos should be enforced strictly so that food with certification logos are always reflective of the standard being followed.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Urban Chinese Consumers’ Willingness to Pay for Pork with Certified Labels: A Discrete Choice Experiment

Wang

2018

Sustainability

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“…Another important feature of DCE design, noted by Gao and Schroeder (2009), is that the set of attributes as well as the levels employed can impact WTP estimates in relation to CoO. For example, Lagerkvist et al (2014) note how information on animal welfare increased product selection when using a EU/non-EU label.…”

Section: Dce Design and Implementationmentioning

confidence: 99%

Consumer preferences regarding country of origin for multiple meat products

Balcombe

Bradley²,

Fraser

et al. 2016

Food Policy

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Despite the growing use of country of origin (CoO) information and labels on food, the extent to which consumers really value this information is unclear. In an effort to understand this issue we present results of a hypothetical discrete choice experiment examining consumer willingness-topay for CoO information about meat and meat products. Our results reveal that CoO information is positively valued for all the food products we consider. However, it is relatively less important compared to other food attributes for a large number of products such as bacon, pizza and ready meals. Our results suggest that consumers do not value very highly CoO information for many of the food products examined. Therefore, if the associated costs of mandatory CoO implementation are sufficiently high this raises questions about the inclusion of this information on food labels.

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“…The survey was conducted online to facilitate data collection for a national sample and allow randomization of the order of questions and possible responses. Surveys conducted via the Internet are becoming more widespread due to faster completion times and lower costs compared to other approaches to public data collection [2] [5] [10] [11] [12]. Furthermore, internet surveys have been found to not exhibit nonresponse bias [13].…”

Section: Methodsmentioning

confidence: 99%

US Resident Perceptions of Dairy Cattle Management Practices

Widmar¹,

Morgan²,

Wolf³

et al. 2017

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As public perception continues to shape the dairy industry, an understanding of consumer views and purchasing behaviors is critically important. The objectives of this paper are to: 1) summarize consumer perceptions or views of 12 common dairy cattle management practices (humane methods of slaughter, humane transportation, increased pen stall or size, access to pasture, feeding of a GMO-free diet, feeding of an organic diet, feeding of a diet the animal would naturally consume, ability to interact with other animals of the same species, access to fresh water at all times, tail docking, use of antibiotics for sick animals, and dehorning), and 2) analyze relationships between respondent's household demographic characteristics and perceptions of three specific contentious dairy practices, including antibiotic use, tail docking, and dehorning. An online, national survey was used to collect data on household demographics, dairy consumption and purchasing behavior, and perceptions of dairy production practices from 1201 US residents. The findings of this study indicate that 87% of participants consumed dairy products. Of these respondents, 12% had altered their consumption of dairy products over the past three years because of animal welfare concerns and 10% had done so due to food safety concerns. Respondents perceived tail docking and dehorning to have the least beneficial and most negative implications for dairy cattle welfare of the dairy production practices considered.

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Effects of Label Information on Consumer Willingness‐to‐Pay for Food Attributes

Cited by 229 publications

References 25 publications

Urban Chinese Consumers’ Willingness to Pay for Pork with Certified Labels: A Discrete Choice Experiment

Urban Chinese Consumers’ Willingness to Pay for Pork with Certified Labels: A Discrete Choice Experiment

Consumer preferences regarding country of origin for multiple meat products

US Resident Perceptions of Dairy Cattle Management Practices

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