“…1 Even recent theoretical work that has considered other contingencies affecting product scope, such as time , has not considered the interaction of the two. This lack of attention is somewhat surprising given the large amount of anecdotal evidence, for example, in the case of US firms, that has twinned the two concepts together in the "product focus, global expansion" mantra of the 1990s and early 2000s (Bodnar, Tang, & Weintrop, 1997;Denis, Denis, & Yost, 2002;Meyer, 2006b;Tallman & Li, 1996). Our point, which we develop in more detail in subsequent sections, is simply that product scope and geographic scope need to be examined simultaneously in future research.…”