Effects of Interactivity on Website Involvement and Purchase Intention

Jiang, Zhenhui; Chan, Jason; Tan, Bernard C. Y.; Chua, Wei Siong

doi:10.17705/1jais.00218

Cited by 370 publications

(366 citation statements)

References 52 publications

Supporting

Mentioning

340

Contrasting

Unclassified

Order By: Relevance

“…The stimulus-organism-response (S-O-R) framework has been widely adopted to interpret user behavior online (e.g., online purchase behavior) [50]. S-O-R model posits that cues perceived in the situated environment (stimuli) trigger one's internal evaluation (organism), which subsequently brings about positive or negative behavior (response) in relation to the stimuli [40]. Drawing on the S-O-R model, this paper examines an aspect of online donation behavior that, to the very best of our knowledge, has not been investigated, namely how environmental cues (stimuli) induce funders' perceived credibility and empathy (organism), which in turn impact their intention to donate (response) in charitable crowdfunding projects.…”

Section: Charitable Crowdfunding and Intention To Donatementioning

confidence: 99%

Donation Behavior in Online Micro Charities: An Investigation of Charitable Crowdfunding Projects

Liu¹,

Suh²,

Wagner³

2017

Proceedings of the Annual Hawaii International Conference on System Sciences

View full text Add to dashboard Cite

show abstract

Section: Charitable Crowdfunding and Intention To Donatementioning

confidence: 99%

Donation Behavior in Online Micro Charities: An Investigation of Charitable Crowdfunding Projects

Liu¹,

Suh²,

Wagner³

2017

Proceedings of the Annual Hawaii International Conference on System Sciences

View full text Add to dashboard Cite

show abstract

“…Domagk et al (2010) and Jiang et al (2010) emphasize that this voluntary exposure to the internet environment generates greater attention to the message and activates the learning process more intensely. After the initial action of clicking a notification, users have the option to perform more actions in search of data of their interest, thus creating more opportunities to generate processing information through the interaction with the message, such as the search for content, looking into further sites and flag them for future reference.…”

Section: Interativitymentioning

confidence: 99%

Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet Environment

Rossi¹,

Silva²,

Garcia³

2016

BBR

View full text Add to dashboard Cite

This research aims to integrate the theories of Explicit Memory and Interactivity, contributing to the theoretical development of both. We investigated whether the interactivity precedes the explicit consumer memory. Data collection was carried on by sending online questionnaire to 876 undergraduate male students, with a return of 453 valid questionnaires. Data were analyzed using Structural Equation Modeling of the constructs Explicit Memory and Interactivity. The analyzes indicate that interactivity increases explicit consumer memory, filling a theoretical gap of this concept about its effects. Moreover, it is a concept related to the future, not only to the past and to present, as shown by the classical definitions. As for explicit memory, its formation results from the individual's interactions with the environment, which was not explained by classical theories. The results indicated that interactivity and explicit memory are almost independent of each other, having low correlation or almost nil.

show abstract

“…A good website performance can be reflected by several perspectives, for example communication, privacy policies, customer service, security of transactions, flexibility of payment mechanism, etc. Furthermore, level of communication and website involvement could ultimately affect consumer online purchase intention (Jiang et al, 2010). Certain communication tools such as live chat or video chat are developed to enhance online interaction.…”

Section: Website Performancementioning

confidence: 99%

The Effect of Website Performance and Online Retailer Status on Consumer Purchase Intention: A Mediator Role of Buyer Perception

Jiang

Adnan

Kaur

et al. 2015

IJBM

View full text Add to dashboard Cite

Purpose: The purpose of this research is to examine the effect of website performance and online seller status on consumer purchase intention. This study also aims to assess the mediation effect of buyer perception on the relationship between website performance and consumer purchase intention in the context of Internet shopping.Design/Methodology/Approach: This study proposed a conceptual framework and collected a total of 255 samples in the Mainland China to test research hypothesis and investigate the relationship among different predictors. Both measurement model and construct model were established and evaluated using AMOS 21.Findings: Results present that website performance and online seller status significantly affect consumer purchase intention. Buyers' perception partially mediates the relationship between the website performance and consumer purchase intention. The effect of website performance on purchase intention is greater than the effect of other constructs. There is a reciprocal relation between seller status and website performance. Implication:Website managers should further enhance website quality, customer service, and well acknowledge consumers about the good performance of their website. Online vendors should devote to strengthen their online status. A partial influencing effect impacts on the relation between website performance and consumer purchase intention, thus the buyers' perception should not be considered as a 'standalone' concept.Originality/Value: This study proposed a conceptual model to predict consumer purchase intention in the context of C2C E-Commerce. The primary value lies in a better understanding of consumer behavior and detailed examination of the critical determinants.

show abstract

Effects of Interactivity on Website Involvement and Purchase Intention

Cited by 370 publications

References 52 publications

Donation Behavior in Online Micro Charities: An Investigation of Charitable Crowdfunding Projects

Donation Behavior in Online Micro Charities: An Investigation of Charitable Crowdfunding Projects

Interactivity and Explicit Memory Formation of Consumer Undergraduate Male Students on Internet Environment

The Effect of Website Performance and Online Retailer Status on Consumer Purchase Intention: A Mediator Role of Buyer Perception

Contact Info

Product

Resources

About