Effects of Integrated Resort Experience on Customers’ Hedonic and Eudaimonic Well-Being

Paul

Psychology and Marketing

et al. 2021

Prior research in the brand management realm has broadly captured passion for a brand through brand‐related factors. However, to the authors’ knowledge, how the fit between a brand and its corporate social responsibility efforts (strategic CSR‐brand fit) drive brand passion has been surprisingly ignored. Drawing on congruence theory, basic psychological needs theory, and social identity theory, we argue that strategic CSR‐brand fit can significantly influence customers’ sense of autonomy, competence, and relatedness, which in turn leads to brand passion. Furthermore, we hypothesize customer–company identification (CCI) as a key boundary condition for the indirect positive effect of strategic CSR‐brand fit on brand passion through customers’ satisfaction of psychological needs. Structural equation modeling results from a survey conducted with telecom customers (N = 1,059) supported a positive indirect effect of strategic CSR‐brand fit on brand passion through the satisfaction of autonomy, competence, and relatedness needs. Moreover, the indirect effect was statistically significant through competence and relatedness needs satisfaction for customers with high CCI but it was not significant through competence satisfaction for customers with low CCI. CCI trivially facilitates brand passion formation through autonomy needs satisfaction. Implications of these findings for shaping brand passion among customers are discussed.

Section: Discussionsupporting

confidence: 89%

Section: Introductionmentioning

confidence: 99%

Strategic CSR‐brand fit and customers’ brand passion: Theoretical extension and analysis

Paul

Psychology and Marketing

et al. 2021

“…In this study, a research model was developed to comprehensively explore the relationships between multiple tourism touch point-oriented experiences, well-being, and tourist behavior in China. In an attempt to bridge the research gaps in the tourism domain and follow the research in marketing (Ahn et al, 2019; Vada et al, 2019), the current study demonstrates the predictive power of multiple touch points during a tourism experience in both perceived well-being and tourist behavior intentions. Specifically, the developed conceptual framework explores the relationships between (1) four types of touch points in tourism experiences and perceived hedonic well-being; (2) four types of touch points in tourism experiences and perceived eudaimonic well-being; (3) hedonic well-being and tourist revisit intention; (4) hedonic well-being and tourist online word of mouth; (5) eudaimonic well-being and tourist revisit intention; and (6) eudaimonic well-being and tourist online word of mouth.…”

Section: Discussionmentioning

confidence: 86%

“…Compared to the dimensions of memorable tourism experiences (i.e., hedonism, novelty, local culture, refreshment, meaningfulness, involvement, and knowledge) (Kim et al, 2012; Tung & Ritchie, 2011), tourism experiences derived from destination-based touch points, partner-based touch points, tourist-based touch points, and social touch points were each measured by five items, which were mainly developed based on the definition of touch points proposed by Lemon and Verhoef (2016) as well as the scales of Wang (2015). Perceived hedonic well-being and eudaimonic well-being were each measured by four items, which were developed based on the studies by Ahn et al (2019), Diener (2009), and Vada et al (2019). Revisit intention and Online Word of Mouth were each measured using four items, which referred to the scales of Meng and Han (2018).…”

Section: Methodsmentioning

confidence: 99%

Rethinking Leisure Tourism: From the Perspective of Tourist Touch Points and Perceived Well-being

Chen

Teng

et al. 2021

SAGE Open

The current study empirically examines an integrative model linking multiple types of touch points in tourism experience, hedonic well-being, eudaimonic well-being, revisit intention, and online word of mouth, in response to the calls to revitalize tourism and achieve sustainable development. The research relied on “Nong Jia Le,” an important representative survey on leisure tourism. The questionnaire was developed based on prior studies, then translated into Chinese and set up in an online survey system. In total, 316 respondents were ultimately gathered for analysis. Principal component analysis was used to test the reliability and validity of each construct, and a structural equation model was used to test the hypotheses. The findings show that tourism experiences derived from partner-owned, customer-owned, and social touch points positively affect perceived hedonic and eudaimonic well-being, while experiences derived from destination-owned touch points only positively influence hedonic well-being. In addition, both hedonic and eudaimonic well-being significantly affect consumers’ intention to revisit the destination and to spread word of mouth online. This study fills in a gap in leisure tourism literature by proposing the merits of touch points in tourism experience and placing importance on conceptions of eudaimonia. More importantly, the current research offers important social and economic considerations that can contribute to the sustainable growth of leisure tourism.

Journal of Hospitality & Tourism Research

“…In a related vein, we believe that our work also highlights a broader need to investigate hospitality employee-related phenomena from a basic need satisfaction perspective. While there have been a growing number of hospitality customer-focused studies that have recently investigated basic need satisfaction in consumers (e.g., Ahn, Back, & Boger, 2019; Ahn, Back, & Choe, 2019; Lee, 2018), relatively few hospitality studies have focused on employee basic need satisfaction (e.g., Hu et al, 2019). Although a large body of research has investigated basic psychological need satisfaction in the mainstream management and psychology literatures, there remains a need to identify industry- and culture-based boundary conditions to the effects of basic psychological needs (Van den Broeck et al, 2016).…”

Section: Discussionmentioning

confidence: 99%

Silence is not Golden: Motivating Employee Voice through Inclusive Leadership

Jolly

Lee

2020

Given the dynamic nature of the hospitality industry, firms must continuously improve to remain viable. Many innovations and improvements in service are driven by the experiences of employees on the front lines of service delivery, who have direct knowledge of what works and what does not in the day-to-day operation of a hospitality business. Unfortunately, research indicates that employees are not likely to speak up with opinions, ideas, and suggestions, behavior known as employee voice, unless they have some motivation to do so. Drawing on basic need satisfaction theory, we hypothesized and found that inclusive leader behaviors are associated with the satisfaction of followers’ basic needs for relatedness and competence. In turn, the satisfaction of these basic needs was associated with increases in employee self-reported voice behavior. Our findings provide important insights into the kinds of leader behaviors that may drive employee voice.