Effects of Influence of Economic and Technological Development of IT Segment on Digital Transformation of Retail Trade

Сергеевна, Лола Инна; Bakeev, Murat; Anton, Manukov

doi:10.34023/2313-6383-2019-26-11-18-35

Cited by 1 publication

(1 citation statement)

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“…The interest of a general methodological and theoretical nature for the understanding of the problem by the authors was formed by the fundamental works of such foreign authors as Rese [1], Queille and Sifakis [2], Willems [3], Hagberg et al [4], Kaushik and Rahman [5], Pantano et al [6], Lola and Bakeev [7], Agrawal et al [8], Reinartz et al [9], Kuzovkova et al [10]. The study aims to develop theoretical foundations and methodological provisions, as well as scientific and practical recommendations for managing the digital transformation of retail chain services with the effective implementation of the network effect.…”

Section: Literature Reviewmentioning

confidence: 99%

The Calculation Methodology of the Synergistic Effect of Digitalization of Retail Services

Akhmetova¹,

Valeeva²,

Sabirzyanova³

2021

Proceedings of the 1st International Scientific Conference "Legal Regulation of the Digital Economy and Digital Relations: Prob

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The article presents the results of the analysis of the state and future development of digital technologies in the world market in the retail system. The essence of synergy efficiency interconnected retail development in communication and digital technologies, which can be taken by using valuation techniques that take into account various shapes and direction of the social and economic effect. The value of RTN services will be qualitatively different from the services provided by the mass of trade organizations as a whole. The economic nature of such a difference becomes the already noted differentiation of their composition. The difference between these values at the industry level means, all other things being equal, the presence of a network effect from the activities of the RTN. It is reflected in the increase in the value of the final product-a retail service created as a whole as a result of an increase in the number of consumers. It has been justified that the difference in input prices for a commodity flow forms a network effect. The indicator of a monopoly low buyer's cost is more difficult to calculate. Besides, it is necessary to take into account the economies of scale from reducing the cost of services within the network.

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