Effects of hedonic shopping motivations and gender differences on compulsive online buyers

Wang, Xuhui; Ali, Fayaz; Tauni, Muhammad Zubair; Zhang, Qilin; Ahsan, Tanveer

doi:10.1080/10696679.2021.1894949

Cited by 35 publications

(44 citation statements)

References 94 publications

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“…Precisely, men preferred to depend on their own wine knowledge to interpret messages and appeared to be less distracted by non-core elements such as influencers’ characteristics. Their reactions confirmed Wang et al ’s (2021) statement on gender differences in the e-Commerce environment in China. The women’s focus on SMI (peripheral) plus the men’s focus on wine product (central) are also in harmony with Petty et al ’s (1983) classic central and peripheral routes explaining the gender difference in responding to the advertising effectiveness.…”

Section: Discussionsupporting

confidence: 63%

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What people TikTok (Douyin) about influencer-endorsed short videos on wine? An exploration of gender and generational differences

Deng

Seo

et al. 2022

JHTT

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Purpose This study aims to understand social media users’ responses to the influencer-endorsed wine short videos on the most popular platform – Douyin, relying on message interpretation process (MIP) framework and identify segmentation differences from gender and the generational cohorts (Gen Z and Gen Y). Design/methodology/approach Topic modeling, content analysis and quantitative analysis were used to decipher the user-generated content (UGC) data retrieved from 81 wine videos posted by the top 30 social media influencers (SMI) who focused on wine products and consumption experience messages. Findings The results demonstrate social media users are most inclined to respond to product-related topics, followed by the influencer, emotional, alcohol drinking intent, behavioral and skepticism. Meanwhile, the findings also revealed that the female group was more likely to engage in influencer topics, whereas the male group contributed more to product subjects. Gen Z cohort involved more themes about alcohol drinking intent, whereas Gen Y contributed more to skepticism. Practical implications The findings provide hospitality and wine practitioners, SMI and brand sponsors valuable information to use this advanced tactic among various social networking services. Originality/value This study is the first to grasp the Douyin users’ perceptions of this newly emerged influencer marketing strategy via UGC data. Originality is established by investigating gender and generational cohorts’ differences underlined by MIP.

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Section: Discussionsupporting

confidence: 63%

“…Tifferet (2019) suggested that the gender difference in handling information disclosure was due to the differences in personality traits. Wang et al (2021) reinforced Tifferet's statement in the e-commerce environment in China. They pointed out Chinese female customers indicated a higher need for hedonic value and social involvement.…”

Section: Gender Differencesmentioning

confidence: 94%

What people TikTok (Douyin) about influencer-endorsed short videos on wine? An exploration of gender and generational differences

Deng

Seo

et al. 2022

JHTT

View full text Add to dashboard Cite

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“…It is also reported that the aggravating effect of online shopping on compulsive buying is more pronounced for females compared to males. A study from China, for example, reported that the accelerating effect of online shopping on compulsive buying is significantly more pronounced in females compared to males (Wang et al, 2021). Another study with a Chinese sample has shown that higher levels of self-uncertainty leads to increased online compulsive buying among females but not among males (Liu et al, 2021).…”

Section: The Relevance Of Online Shopping To Compulsive Buying Behaviormentioning

confidence: 99%

The influence of Internet shopping and use of credit cards on gender differences in compulsive buying

Unger

et al. 2022

JIDE

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PurposeBuying behavior has been significantly altered by technological developments as a result of the rise of the Internet. Online buying behavior is also inextricably linked to electronic payment systems, such as credit cards. This paper investigates how credit-card systems and online shopping increases compulsive buying of female and male consumers.Design/methodology/approachIn the current study, the authors tested the influence of credit card possession and the role of Internet shopping on gender differences in compulsive buying in a representative German sample (n = 1,038). Binary logistic regression analysis and moderator analysis were applied.FindingsAs predicted, Internet shopping increased compulsive buying, but the association was the same for females and males. Further, credit card possession moderated the effect of gender on compulsive buying, with females showing a higher proneness to compulsive buying.Originality/valueThis research, which is based on a representative population study, contributes to the understanding of the role of credit cards and the one of online shopping in developing compulsive buying patterns among female and male consumers.

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“…The results show that different hedonic motivations contribute to compulsive online purchases. The search for satisfaction and shopping ideas is the main motivation for compulsive online shoppers (some women are shopping satisfaction seekers, while men are mostly shopping information seekers) [ 49 ].…”

Section: Literature Reviewmentioning

confidence: 99%

Online Book Shopping in Indonesian During the COVID-19 Pandemic

2022

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The COVID-19 pandemic has lead to the implementation of quarantine for the entire world community. This is done to prevent the spread of COVID-19 and death from it. This impact is also felt by students who have to do many activities including buying books online. In Indonesia, Tokopedia and Shopee are the best-selling e-commerce platforms used by the public to buy books online. Moreover, each of these e-commerce has a fairly practical payment system, namely OVO and ShopeePay. This study tries to test the real motives of Indonesian consumers in buying books online. The method chosen was through structural equation modeling (SEM) which was carried out on two samples. The results show that Tokopedia consumers with OVO payments have hedonic motivation and utilitarian motivation in buying books online. In addition, the data also shows that Shopee consumers who pay through ShopeePay have other reasons besides hedonic and utilitarian motivation. The reason is because of situational influence.

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Effects of hedonic shopping motivations and gender differences on compulsive online buyers

Cited by 35 publications

References 94 publications

What people TikTok (Douyin) about influencer-endorsed short videos on wine? An exploration of gender and generational differences

What people TikTok (Douyin) about influencer-endorsed short videos on wine? An exploration of gender and generational differences

The influence of Internet shopping and use of credit cards on gender differences in compulsive buying

Online Book Shopping in Indonesian During the COVID-19 Pandemic

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