The influence of Internet shopping and use of credit cards on gender differences in compulsive buying

Abstract

PurposeBuying behavior has been significantly altered by technological developments as a result of the rise of the Internet. Online buying behavior is also inextricably linked to electronic payment systems, such as credit cards. This paper investigates how credit-card systems and online shopping increases compulsive buying of female and male consumers.Design/methodology/approachIn the current study, the authors tested the influence of credit card possession and the role of Internet shopping on gender differences in compulsive buying in a representative German sample (n = 1,038). Binary logistic regression analysis and moderator analysis were applied.FindingsAs predicted, Internet shopping increased compulsive buying, but the association was the same for females and males. Further, credit card possession moderated the effect of gender on compulsive buying, with females showing a higher proneness to compulsive buying.Originality/valueThis research, which is based on a representative population study, contributes to the understanding of the role of credit cards and the one of online shopping in developing compulsive buying patterns among female and male consumers.

A Study on the Influence of Interactivity on Behavior Intention in Platform B2C Model

“…The transaction subjects of network shopping are individual sellers, traditional channel merchants, and pure network retailers. The transaction objects are tangible goods and intangible services [5]. According to the different degrees of electronic network, shopping transaction process can be divided into fully electronic and not fully electronic network shopping.…”

A comparative examination of the motivating factors underpinning consumers' loyalty toward credit card usage in the United States and France

“…The study answers the call from other researchers for additional studies into applying the investment model in the services domain (Tran et al, 2019;Smith, 2021). Moreover, the results contribute materially to the ongoing discussion concerning consumer loyalty in financial services (Baumann et al, 2011) and, more specifically, the marketing of credit card brands and the motivation underpinning consumers' consumption of credit cards (Blankson and Kalafatis, 2007;Xu et al, 2022).…”

Cue‐reactivity to brand logos of consumers with a compulsive buying tendency: A consumer neuroscience perspective

“…Cue‐reactivity is the “physiological, emotional, and cognitive response when confronted with addiction‐related cues.” (Trotzke et al, 2021, p. 2). It is a learning response to cues that individuals associate with a rewarding feeling of addictive behavior (e.g., shopping; Müller et al, 2022; Xu et al, 2022). In compulsive buying, craving can be conceptualized as a conscious and intense urge to engage in problematic buying behavior (e.g., overconsumption) to reduce negative affective states (Hormes, 2017).…”

“…The growing opportunities related to online shopping (i.e., continuous accessibility and the possibility to buy secretly online) make compulsive buying an even bigger problem (Müller et al, 2022;Xu et al, 2022). The severe consequences of compulsive buying include debt, social problems, and strong negative emotions (i.e., guilt; Japutra & Song, 2020;Maraz et al, 2016).…”

“…Investigating how people with compulsive buying tendencies perceive attractive marketing cues such as brand logos is relevant because compulsive buying is a prevalent problem (Maraz et al, 2016). The growing opportunities related to online shopping (i.e., continuous accessibility and the possibility to buy secretly online) make compulsive buying an even bigger problem (Müller et al, 2022; Xu et al, 2022). The severe consequences of compulsive buying include debt, social problems, and strong negative emotions (i.e., guilt; Japutra & Song, 2020; Maraz et al, 2016).…”