“…Research on alcohol priming shows that exposure to alcohol-related cues such as alcohol-related images or words (in the absence of alcohol consumption) can increase sexual attraction, even when those cues are presented outside of conscious awareness (Friedman, McCarthy, Forster, & Denzler, 2005). Other work has shown that exposure to alcohol cues stimulates various disinhibited judgments and behaviors such as aggression (e.g., Bartholow & Heinz, 2006; Friedman, McCarthy, Bartholow, & Hicks, 2007; Subra, Muller, Bègue, Bushman, & Delmas, 2010), expression of racial biases (Stepanova, Bartholow, Saults, & Friedman, 2012, in press), and negative biases toward lesbians and gay men (Greitemeyer & Nierula, 2016). Importantly, exposure to alcohol-related cues in the environment produces similar social disinhibition effects to those that result from actual alcohol consumption (Freeman, Friedman, Bartholow, & Wulfert, 2010).…”