Hop-growing has had a long tradition in the Czech Republic, and it remains in the interest of the Czech economy to further develop this agricultural sector. With an almost one-tenth share of the harvest, the Czech Republic is the third largest producer of aroma hops in the world after Germany and the US, which together account for over two-thirds of the hop market. The purpose of this article is to describe the current state of the Czech and global markets in hops, and the position of the dominant company, Chmelarstvi, druzstvo Zatec, on this market. Towards the end of 2017, the area of hop fields in the Czech Republic reached 4,945 ha, which is the most in the last 7 years. Year-over-year, this represents an increase of 3.4%. The increase was caused by the current demand for quality Czech hops and the weak European harvest in 2015. Thus, the storehouses emptied, and breweries' stores all over the world, to which 80% of domestic hop production is supplied, ran out. Since then, demand and prices have increased to a level that has begun to cover the costs of hop production. This has also meant that investments in hop production have increased. With the increasing area of hop fields in the Czech Republic, hop growers have to deal with a significant problem, which is the unavailability of workers.