Abstract:Given the major role of strategic planning in conducting organizations in the long-term movement towards defined goals, it is essential to examine the effectiveness of implementing this program at operational and actual level within companies so far as measures in order to correct distortions caused the company to be conducted in the correct direction. In this study, effects of developing and implementing strategy on performance of Iran Khodro Company (IKCO) sales and marketing entity have been examined. The q… Show more
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