Effects of coupons on brand categorization and choice of fast foods in China

Laroche, Michel; Kalamas, Maria; Huang, Qinchao

doi:10.1016/j.jbusres.2003.09.007

Cited by 20 publications

(10 citation statements)

References 44 publications

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“…As customers become more sophisticated, and as competition continually increases, consumers may look for more than just an excellent core product and service, meaning that a better environment and other value-added services could be seen gain in importance in the future. A positive relationship exists between consumers' evaluation of a brand and attitude intentions toward the same brand (Laroche, Kalamas, and Huang, 2005). Also, attitudinal loyalty measurements provide more insight about the possible reasons a customer demonstrates brand loyalty.…”

Section: Discussionmentioning

confidence: 99%

The Relationships Between Brand Attitude, Customers' Satisfaction and Revisiting Intentions of the University Students–A Case Study of Coffee Chain Stores in Taiwan

Ko¹,

Chiu²

2008

Journal of Foodservice Business Research

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The purpose of this research study was to investigate brand attitudes, which are associated with customer satisfaction, and the relationships between brand attitude, consumer satisfaction, and revisiting intentions of university students to coffee chain stores situated in the areas adjacent to universities. The purpose behind doing so was to provide appropriate marketing plan suggestions to the stores. The dimensions pertaining to brand attitude included cognitive, affective and conative components. The affective component mean value proved to be much higher than those of the cognitive and conative components. Regression analysis showed that customer satisfaction was a positive predictor of the affective, cognitive and conative components. The effect of brand attitude 80 JOURNAL OF FOODSERVICE BUSINESS RESEARCH on participants' willingness to revisit was mediated by their perceived level of satisfaction.

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Section: Discussionmentioning

confidence: 99%

The Relationships Between Brand Attitude, Customers' Satisfaction and Revisiting Intentions of the University Students–A Case Study of Coffee Chain Stores in Taiwan

Ko¹,

Chiu²

2008

Journal of Foodservice Business Research

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“…The study showed that price bundling leads to sunk cost and pending benefits of a transaction. Also, Laroche et al, (2005) studied the effect of coupons on consumer's brand categorization and choice process. The authors developed an approach that influences dynamic loyalty program and more traditional short-term promotions.…”

Section: Empirical Reviewmentioning

confidence: 99%

“Influence of Consumer Sales Promotion on Consumers’ Purchasing Behaviour of the Retailing of Consumer Goods in Tema, Ghana”

Ofosu-Boateng¹

2020

JMM

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The study examines the influence of consumer sales promotion on consumers" purchasing behaviour in retailing of consumer goods in Tema, Ghana. Convenience sampling technique was used to gather data form a sample of 220 respondents in Tema, Ghana, using structured interview guide and data analyses carried out using SPSS version 20. The findings of the study showed a significant relationship between consumer sales promotion and consumers" purchasing behaviour. The study further revealed price discounts ranked first, extra pack (buy-one-get-one-free) ranked second, coupons ranked third, free sample ranked fourth and contest and sweepstakes ranked fifth as the type(s) of consumer sales promotion strategies employed by retailers retailing consumer goods in Tema, Ghana. On the bases of these findings, the study recommends that management and retailers of consumer goods in Tema, Ghana, focus on churning out consumer sales promotion as a marketing strategy to continue influencing consumers" purchasing behaviour. Also, the use of price discounts, extra pack (buy-one-get-one-free) and coupons as types of sales promotion to influence consumers" purchasing behaviour must be increased whilst focusing also on free sample and sweepstakes and contests.

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“…Brand Gluckman, 1990;Orth and Krska, 2002 Consumers relied on brand to discern quality. Laroche et al 2005 Chinese consumers experienced difficulty in differentiating similar brand, but they categorized brands into four sets and then chose among the product within a categorized set. Lockshin, Jarvis, d'Hauteville, Perrouty, 2006;Gergaud and Livat, 2007;Camillo, 2011 Knowledgeable consumers tended not to use brand but used price to evaluate wine quality.…”

Section: Mann Et a 2012mentioning

confidence: 99%

Chinese Consumers’ Willingness to Pay for Almonds as a Healthy Snack

Xu¹,

Zhou²,

Konduru³

2019

IJBM

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This study uses 360 choice experiment data gathered in five large Chinese cities of Beijing, Shanghai, Guangzhou, Wuhan and Kunming during the traditional Chinese holidays of spring 2016 to analyze respondents’ acceptance of almonds as a healthy snack food. The purchasing impact of Country of origin (COO), price, organic, brand, freshness, taste and consumer specific profile of education and their food expenses were examined. Mixed logit model was applied and the results show that: 1) there existed positive purchase attitudes toward the health featured almond snacks; 2) California imported almonds were preferred to the domestic Chinese almonds and the imported almonds were valued higher; 3) when purchase almonds, Chinese respondents were found to be unlikely price sensitive; and 4) their purchase decision was found to be unlikely affected by organic, crop freshness and the decision was made without the influence of respondents’ educational background.

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Effects of coupons on brand categorization and choice of fast foods in China

Cited by 20 publications

References 44 publications

The Relationships Between Brand Attitude, Customers' Satisfaction and Revisiting Intentions of the University Students–A Case Study of Coffee Chain Stores in Taiwan

The Relationships Between Brand Attitude, Customers' Satisfaction and Revisiting Intentions of the University Students–A Case Study of Coffee Chain Stores in Taiwan

“Influence of Consumer Sales Promotion on Consumers’ Purchasing Behaviour of the Retailing of Consumer Goods in Tema, Ghana”

Chinese Consumers’ Willingness to Pay for Almonds as a Healthy Snack

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