The Relationships Between Brand Attitude, Customers' Satisfaction and Revisiting Intentions of the University Students–A Case Study of Coffee Chain Stores in Taiwan

Ko, Wen‐Hwa; Chiu, Chihwei P.

doi:10.1080/15378020801926791

Cited by 32 publications

(16 citation statements)

References 33 publications

(26 reference statements)

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“…On the basis of these theoretical foundations and empirical evidences, it is reasonable to expect the significant impact of travelers' well-being perceptions on customer responses towards brand and behavior in the context of a duty free shop: Percy and Rossiter [82] conceptualized brand attitude in that motive-anchored and stressed brand attitude involves an expected buying motive. Brand attitude indicates customers' favorable or unfavorable responses that serve as an antecedent to customers' behavior, such as willingness to purchase and loyalty [83,84]. As the correlation between attitude and affect was found in social psychology, brand attitude was verified as a predictor of brand preference.…”

Section: Hypothesis 4 (H4) Travelers' Usability Experience Has a Posmentioning

confidence: 94%

The Antecedents and Consequences of Travelers’ Well-Being Perceptions: Focusing on Chinese Tourist Shopping at a Duty Free

Kim

Asif

2019

IJERPH

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The purpose of this study was to explore the antecedents and consequences of travelers' well-being perceptions in the context of a duty-free shop. For this, data were collected from 742 Chinese tourists who purchased goods at duty free shops while traveling in Korea within the past year using an online survey company's system in China. The results indicated that pragmatic, hedonic, and sociability experiences have a positive influence on travelers' well-being perceptions. In addition, travelers' well-being perceptions aided the enhancement of brand attitude and brand preference, which in turn positively affected word-of-mouth. Novelty is the originality of this study as very few studies on this topic are presented in the extant literature and practical implications are also discussed.

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Section: Hypothesis 4 (H4) Travelers' Usability Experience Has a Posmentioning

confidence: 94%

The Antecedents and Consequences of Travelers’ Well-Being Perceptions: Focusing on Chinese Tourist Shopping at a Duty Free

Kim

Asif

2019

IJERPH

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“…Hsu and Hung () suggest that the literature lacks information concerning the consumption of coffee at an age when coffee‐drinking habits are formed. Ko and Chiu () suggest that studying the consumption patterns of young adult coffee consumers could provide information about the consumer market. It is thus suggested that speciality coffee consumption is related to demographic factors.…”

Section: Theoretical Basis and Hypothesis Developmentmentioning

confidence: 99%

The behavioural intentions of specialty coffee consumers in South Africa

Merwe

Maree

2016

Int J Consumer Studies

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More than 1.6 billion cups of coffee are consumed worldwide on a daily basis. South Africa is rapidly adapting to worldwide trends with speciality coffee consumption on the rise, with South Africa recently having been recognised as a key player in the speciality coffee industry. Emerging market trends in speciality coffee consumption have resulted in a number of changes in consumption patterns, preferences and consumer behaviour. The purpose of this study was to determine the behavioural intention of speciality coffee consumers in South Africa, using the Theory of Planned Behaviour. The data were gathered from a non‐probability sample of 327 respondents, who were selected through a self‐completion online questionnaire. The results indicate that males consume more speciality coffee than females. The majority of respondents consume speciality coffee more than once a day, and foam cappuccinos are consumed most regularly. The results of the stepwise multiple regression analysis demonstrate the utility of the Theory of Planned Behaviour as a conceptual framework for predicting the behavioural intention of speciality coffee consumers. The findings indicate that attitude, subjective norms and perceived behavioural control are important predictors of behavioural intention. Furthermore, perceived behavioural control is the most important factor influencing speciality coffee consumption, and the most influential of the direct measures of the Theory of Planned Behaviour. With the current rise in speciality coffee consumption among South Africans, the Theory of Planned Behaviour framework contributes to understanding those factors which influence regular speciality coffee consumption. It is recommended that marketers and practitioners adapt their offerings to appeal to the specific needs of the growing speciality coffee market in South Africa.

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“…In other words, firm has to figure out the marketing strategy based to understand consumer attention. Based on the results of research by (Ko & Chiu, 2008), in the context of coffee shop consumers, attitude is an antecedent of customer satisfaction. Mohsin Butt & Aftab (2013) find significant relationship between attitudes toward halal banking toward consumer satisfaction in using online banking service in Pakistan.…”

Section: Hypothesis Development Attitude Toward Islamic Financial Technology and Consumer Satisfactionmentioning

confidence: 99%

What Drives Consumer Satisfaction in Using Islamic Financial Technology?

Utami¹,

Slamet

2021

IJIBE

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The purpose of this study is to examine the relationship between attitude toward Islamic financial technology as specific religious attitude and consumer based brand equity as market driven variable toward consumer satisfaction in Islamic financial technology. A questionnaire was designed to collect data from users of online service of Islamic financial technology in Indonesia. Incidental sampling method was adopted to collect data from the existing users. Regression analysis was used to test the proposed research model. This study become the first research how specific religious attitudes and market driven affect the consumer satisfaction. This research is a survey-based study. Hence a representative sample is mandatory. The result show that attitude toward Islamic financial technology insignificantly influences consumer satisfaction, meanwhile the consumer based brand equity has a positive effect on consumer satisfaction.

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The Relationships Between Brand Attitude, Customers' Satisfaction and Revisiting Intentions of the University Students–A Case Study of Coffee Chain Stores in Taiwan

Cited by 32 publications

References 33 publications

The Antecedents and Consequences of Travelers’ Well-Being Perceptions: Focusing on Chinese Tourist Shopping at a Duty Free

The Antecedents and Consequences of Travelers’ Well-Being Perceptions: Focusing on Chinese Tourist Shopping at a Duty Free

The behavioural intentions of specialty coffee consumers in South Africa

What Drives Consumer Satisfaction in Using Islamic Financial Technology?

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