Effects of corporate social responsibility communications on community empowerment in Pekanbaru

Abstract

Community empowerment is one of the goals to be realized through the company's CSR program. The purpose of the study was to analyze the effect of PTPN V's CSR communication in empowering the community in Pekanbaru. The research uses quantitative methods. The population in this study was 528 people. Samples were taken by accidental sampling technique of as many as 250 people analyzed using the SEM (Structural Equation Modeling) test. The data was processed using LISREL 8.7 software. The results of the study indicate that there is an effect of corporate CSR communication on community empowerment. The element of CSR communication that has the most effect on community empowerment is the message element. The elements of communication consist of messages, channels, and communication disturbances that affect community empowerment positively, while communicators and the communication environment have an effect in a negative direction.

The Corporate Social Responsibility and Its Impact on Financial Performance: A Case of Developing Countries

“…Organizations must follow ISO 14000, 14001, 14006, and OHSAS 18000 [73]. According to polls, firms are actively promoting environmental protection and limiting their environmental impact [56,74]. Environmental issues are significant to CSR stakeholders [35,39].…”

“…A company's success is highly dependent on the satisfaction of its customers, with whom it seeks to establish and maintain positive, long-lasting relationships [82,91,92]. Prior research found that consumer-related CSR activities had a strong positive affect on consumers' buy impulse, while consumer loyalty, such as immoral acts, had a significant negative influence on consumer purchasing behavior [22,48,74] Eighty percent of United States customers were eager to fund CSR organizations' operations, according to a survey [24,49]. As customer demand for eco-friendly products increases, socially responsible firms become more proactive in addressing those demands without negatively impacting the environment [43,56].…”

“…According to [74,107,108], while assessing environmental performance, industrial enterprises and policymakers must manage CSR, environmental strategy, and green innovation. According to the research, technological innovation improves both the performance of businesses and the environment.…”

Reducing poverty through community empowerment with integrated coconut product program in Bujjulu District of Gowa Regency

“…One of the warungreka programs from Makassar State University is the integrated coconut program. The integrated coconut program is an industrial plant program in which the whole part of the coconut can be utilized, for example on the part of the fruit that starts from the shell until the water can be utilized (Lefebure, 2019;Rasyid & Nasution, 2021). Coir that is used as briquettes, upholstery or doormats or organic pesticides, shells or shells can be used as shell charcoal, briquettes, activated charcoal, liquid smoke or artistic goods, fruit flesh can be used as coconut milk, VCO cooking oil, coconut jam, or Nata de Coco.…”

Konsep Corporate Social Responsibility Berbasis Pangadarang Wija To Luwu

“…Elkington mengemas CSR dengan tiga fokus yang biasa dikenal sebagai Tiple Bottom Line (TBL) yang meliputi: Profit, People dan Planet atau disingkat 3P. Konsep ini menyeimbangkan perhatian korporasi terhadap keuntungan, masyarakat dan alam(Rasyid & Nasution, 2021) Sebuah perusahaan harus dapat memiliki kepedulian terhadap tanggung jawab sosialnya yaitu dengan memperhatikan lingkungan sekitarnya seperti alam masyarakat sekitar, tenaga kerja baik itu yang ada didalam maupun diluar perusahaan. Kondisi keuangan suatu perusahaan juga tidak cukup untuk memberikan pertahanan bagi perusahaan tersebut, untuk dapat bertumbuh dan berkelanjutan, suatu perusahaan perlu memperhatikan dimensi sosial dan lingkunganya…”