Effects of Consumer Innovativeness, Fashion Innovativeness, and Fashion Involvement on Online Purchase Intention

Mohamed, Mas Azira; Wee, Yu Ghee

doi:10.17687/jeb.v8i2.854

Cited by 4 publications

(4 citation statements)

References 12 publications

(24 reference statements)

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“…These results highlighted that Chinese Gen-Z respondents who prioritize sustainable fashion consumption are not only fashion-conscious but also sustainability-conscious, possessing considerable influence among their peers in fashion consumption. These findings support previous research indicating that fashion innovators are influential in the diffusion of new fashion trends [29,33] and that consumer environmental involvement is a critical factor in sustainable consumption [24,51,52]. It is worth noting that this study revealed the emerging and profound finding that Chinese Gen-Z participants who are passionate about eco-conscious fashion consumption integrate fashionability and sustainability into their fashion consumption practices.…”

Section: Discussionsupporting

confidence: 89%

“…In the realm of fashion, the diffusion of new trends is heavily influenced by fashion innovators, who possess a heightened awareness of emerging fashion trends and place greater value on the excitement and allure of new fashion than fashion followers [29,33]. The primary motivation for fashion innovators is the desire to differentiate themselves from others [29], and they are more likely to be female, younger, and attuned to social signals than fashion followers [34].…”

Section: Fashion Innovativenessmentioning

confidence: 99%

“…The academic literature presents a widespread agreement that fashion clothing falls under the high-involvement product category due to the significant value attributed to its acquisition and use, including its symbolic, expressive, and emotional aspects [42,43]. Fashion involvement commonly refers to the extent to which individuals perceive fashion consumption as a crucial and stimulating aspect of their lives [33,42]. Consumer fashion involvement is induced by the belief that a product meets functional and hedonic needs while simultaneously creating interest, excitement, and enthusiasm [29,44].…”

Section: Fashion Involvementmentioning

confidence: 99%

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Profiling Consumers: Examination of Chinese Gen Z Consumers’ Sustainable Fashion Consumption

2023

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The textile and apparel industry is widely recognized for its negative impact on the environment and society, and China is one of the largest fashion-consumption markets worldwide. There has been a growing awareness and effort to address these concerns in China, and Chinese Gen-Z consumers are playing a crucial role in shaping sustainable practices. This study aimed to identify and profile Gen-Z consumers with substantial engagement in sustainable fashion consumption in China. Data were collected from 292 Chinese Gen-Z adults from three major cities, Beijing, Shanghai, and Guangzhou, using a convenience sampling strategy and the snowball approach. Cluster analysis was employed, and two groups were identified: passionate eco-conscious consumers and indifferent fashion consumers. Multivariate Analysis of Variance (MANOVA) and the Crosstabs approach were utilized to examine the differences between the identified groups. The results revealed that passionate eco-conscious consumers valued classic design, high quality, and versatility, would like to pay more money for high-quality fashion clothing, and expressed their uniqueness through their fashion choices compared to indifferent fashion consumers. They actively sought sustainability knowledge and preferred supporting physical stores that sell second-hand clothing. Female Gen-Z consumers demonstrated a greater inclination towards sustainable fashion consumption in comparison to their male counterparts. A persona of Chinese Gen-Z consumers with high-level involvement in sustainable fashion consumption was created and presented for better marketing to Gen-Z consumers in China.

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Section: Discussionsupporting

confidence: 89%

Section: Fashion Innovativenessmentioning

confidence: 99%

Section: Fashion Involvementmentioning

confidence: 99%

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Profiling Consumers: Examination of Chinese Gen Z Consumers’ Sustainable Fashion Consumption

2023

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“…Lastly, the study found a positive association between fashion innovativeness and purchase intention. Existing literature does display similar results, but the results are limited to online shopping (Gugnani & Choudhary, 2017;Mohamed & Wee, 2020;Mohamed, 2020). The present research primarily focuses on offline stores.…”

Section: Discussionmentioning

confidence: 70%

Expressing Your Personality Through Apparels: Role of Fashion Involvement and Innovativeness in Purchase Intention

Kaur

Malik

Singh³

2023

FIIB Business Review

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The study was conducted to identify the role of consumer personality in influencing fashion consumption; the study tries to establish a relationship between personality, fashion involvement, innovativeness, and purchase intention. Data were collected from 512 generation Z participants (born after 1997) and analysed using Structural Equation Modelling to demonstrate multivariate relationships using descriptive and causal research. The study concludes that a consumer’s personality positively correlates with fashion involvement. The present study strengthens the finding that apparel expresses an individual’s personality by stating that consumers’ personalities are positively associated with fashion innovativeness. Once personality leads to a positive association with fashion involvement and innovation, the latter two traits show a positive association with purchase intention. Among the innovativeness and involvement, the latter has a more influential role in shaping the customer’s purchase intention. The examination of the effect of consumer personality on fashion consumption-related variables, involvement, and innovativeness has contributed to a better understanding of the mechanism that underlies the operation of an individual purchasing a product.

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The Influence of Consumer Preferences and Perceived Benefits in the Context of B2C Fashion Renting Intentions of Young Women

Helinski

Schewe

2022

Sustainability

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Fashion consumption has continually increased in recent decades, leading to severe environmental problems. Apparel renting provides an opportunity to foster sustainable fashion consumption. However, fashion rentals are rarely used. Previous research identified participation drivers in fashion renting but neglected the potential influence of consumer preferences which were found to be essential drivers of decision-making in fashion shopping. Therefore, this study extends previous research by investigating the role of fundamental consumer preferences and existing intrinsic and extrinsic motivations in fashion renting. Structural equation modeling was used to examine the effects of fundamental consumer preferences, i.e., quality, brand, and novelty preference, and perceived economic and sustainability benefits on fashion renting intentions in a B2C context. The final dataset included 327 Generation Y and Z women in Germany. The results indicate that fashion renting relates positively to quality and novelty preference. Brand preference did not display a significant effect. Furthermore, economic benefits positively relate to fashion renting, indicating that financial motivations encourage commercial renting but might crowd out sustainability gains. Recommendations are provided to make fashion renting more attractive to consumers.

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Effects of Consumer Innovativeness, Fashion Innovativeness, and Fashion Involvement on Online Purchase Intention

Cited by 4 publications

References 12 publications

Profiling Consumers: Examination of Chinese Gen Z Consumers’ Sustainable Fashion Consumption

Profiling Consumers: Examination of Chinese Gen Z Consumers’ Sustainable Fashion Consumption

Expressing Your Personality Through Apparels: Role of Fashion Involvement and Innovativeness in Purchase Intention

The Influence of Consumer Preferences and Perceived Benefits in the Context of B2C Fashion Renting Intentions of Young Women

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