Effects of conflicting prescription drug information from direct-to-consumer advertising and drug injury advertising on patients’ beliefs and medication adherence

Patients often fail to comply with the instructions given by their physicians. They miss the timing, forget, neglect, or procrastinate taking their medication. This deteriorates the health and causes financial burden to the patient and family. Reminders have been successfully used in many phases of day-to-day activities, increasing the efficiency and productivity. This paper tries to identify the relationship between reminder and the perception of importance of medication based on 15 different factors. These factors have been further assessed to find their relationship with adherence of medication. Hence, with a two-way approach, the studies use exploratory factor analysis method to identify the latent factors, and these latent factors have been used to find the correlation between reminder and adherence through confirmatory factor analysis. It was found that there is positive and significant correlation between reminder and the latent factors and also between the latent factors and adherence.

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Effects of conflicting prescription drug information from direct-to-consumer advertising and drug injury advertising on patients’ beliefs and medication adherence

Cited by 4 publications

References 41 publications

A scoping review of empirical research on prescription drug promotion

A scoping review of empirical research on prescription drug promotion

Disease Awareness and Prescription Drug Communications on Television: Evidence for Conflation and Misleading Product Impressions

Correlation Between Evaluative Beliefs of Patients, Reminder and Medication Adherence

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