Effectiveness of the Use of Movies in Climate Change Communication: Empirical Evidence from York, United Kingdom

Onyekuru, Blessing Ogonnaya; Onyekuru, Anthony NwaJesus; Ihemezie, Eberechukwu Johnpaul; Nwokorie, Uchechi Mercy; Ukonu, Michael O.

doi:10.1080/10509208.2020.1778424

Cited by 3 publications

(2 citation statements)

References 32 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…This strategy, in turn, will enhance one's understanding of environmental problems, thus, encouraging digital‐savvy Generation Z consumers to engage in collaborative consumption (Statista, 2020). Furthermore, movies could be useful to simplify the climate change problem by relating it to individuals' interests emotionally, hence enhancing the penetration of information to average citizens (Onyekuru et al, 2021). Besides, sharing platforms are advised to approach climate change with a consumer‐focused perspective and stress the negative influence of climate change directly on the consumers' lives.…”

Section: Discussionmentioning

confidence: 99%

The role of environmental literacy, psychological distance of climate change, and collectivism on generation Z's collaborative consumption tendency

Aktan

Kethüda

2023

J of Consumer Behaviour

View full text Add to dashboard Cite

Parallel with increasing concerns about climate change and the emergence of sharing platforms, collaboration in consumption has become prominent, especially among Generation Z consumers. Drawing upon the self‐determination and construal‐level theories, the present study proposes a pioneering moderated‐mediation model that delineates Generation Z consumers' collaborative consumption tendency. Data were collected among 455 respondents in an emerging economy (i.e., Turkey) via a non‐probabilistic purposive sampling technique. Furthermore, a covariance‐based structural equation modeling was utilized to test the proposed causal relationships between environmental literacy, collaborative consumption tendency, the psychological distance of climate change, and collectivism. The study findings highlighted that environmental literacy affects collaborative consumption tendency, while the strength of the relationship is augmented for respondents who were self‐reportedly collectivists. Furthermore, the findings revealed that the psychological distance of climate change mediates the relationship between environmental literacy and collaborative consumption tendency, while the magnitude of the mediation effect is amplified in collectivist participants. Based on the empirical findings, the present study extends self‐determination and construal‐level theory while offering strategic directions and insights for sharing platform industry.

show abstract

Section: Discussionmentioning

confidence: 99%

The role of environmental literacy, psychological distance of climate change, and collectivism on generation Z's collaborative consumption tendency

Aktan

Kethüda

2023

J of Consumer Behaviour

View full text Add to dashboard Cite

show abstract

“…Marketing is an important aspect of businesses and digital marketing is a new strategy aimed at reaching those often-accessing digital platforms. Businesses need communication because its content affects the audience's behaviours (Onyekuru et al, 2021). Therefore, it is crucial for business or marketing managers to continuously find a solution to appeal to customers and keep their patronization (Fauzi et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

Role of Digital Entrepreneurship in Youth Empowerment in Enugu State, Nigeria

Apeh¹,

Apeh²,

Tikon³

et al. 2023

JASD

View full text Add to dashboard Cite

The study explored the role of digital entrepreneurship in youth empowerment in Enugu State, Nigeria. A multistage sampling procedure was employed to select 900 respondents studied; 300 from the markets and 600 from the tertiary institutions. Data were collected through questionnaire and analysed using means and percentages. Results indicated that while digital entrepreneurship represents new ways that entrepreneurs adopt in making their business digital, it positively contributed to youth empowerment and national growth through job creation (M=3.35) and improved tax remittances (100%). Youths were engaged in the use of two major platforms; collaboration (WhatsApp, Skype, Zoom) (100%) and social platforms (Facebook, Twitter, Instagram, LinkedIn, Pinterest) (100%). For income generation through content creation (29%) web creation (20%), digital marketing (15%) crypto trading (12%), and app development (11%). These activities empower them by making them self-employed (M = 4.04), wealthy (M = 3,74), have more business networks (M = 3.44), access to markets (M = 3.82) and knowledge enhancement (M = 3.02). However, factors militating against their engagement in digital entrepreneurship were lack of capital (M = 4.26), interest (M = 4.03), information (M = 3.95) and electricity (M = 3.84). Therefore, the positive use of digital platforms by the youths can help empower them by developing their career, skills and well-being.

show abstract

FromThe Fresh PrincetoThe Politician: climate change frames in American scripted television comedy 1990–2020

Carter

2022

Environmental Education Research

View full text Add to dashboard Cite

Effectiveness of the Use of Movies in Climate Change Communication: Empirical Evidence from York, United Kingdom

Cited by 3 publications

References 32 publications

The role of environmental literacy, psychological distance of climate change, and collectivism on generation Z's collaborative consumption tendency

The role of environmental literacy, psychological distance of climate change, and collectivism on generation Z's collaborative consumption tendency

Role of Digital Entrepreneurship in Youth Empowerment in Enugu State, Nigeria

FromThe Fresh PrincetoThe Politician: climate change frames in American scripted television comedy 1990–2020

Contact Info

Product

Resources

About