“…Our review identified just one study meeting our inclusion criteria that compared NNL outcomes with a robust counterfactual (Gibbons et al., ). Generally, the quality of impact evaluations for NNL appear to be lagging behind those applied in other areas of conservation and environmental policy, such as payments for ecosystem services (Pynegar, Jones, Gibbons, & Asquith, ), protected areas (Miteva, Pattanayak, & Ferraro, ), commodity sustainability certification (Carlson et al., ), and forest policy (Simmons et al., ). Recognizing that the true causal impact of conservation policies can be confounded by biases in those receiving conservation treatments, there is an increase in applications of experimental, quasi‐experimental, and matching methods to improve our causal understanding of policy effectiveness (Ferraro & Hanauer, ).…”