Effect of urban tourist satisfaction on urban macroeconomics in China: A spatial panel econometric analysis with a spatial Durbin model

Abstract

Tourist satisfaction has always been a crucial research issue in the tourism economy. This paper utilizes the Spatial Durbin Model (SDM) to analyze the impact of urban tourism satisfaction on urban macroeconomics from a macro perspective, using quarterly data on tourist satisfaction in 35 large and medium-sized cities along with major urban macroeconomic variables. This study is quite distinct from previous research that focused on constructing a tourist satisfaction index and analyzing the influence factors of tourism satisfaction from the perspective of the micro-level internal composition of tourism. The empirical results show: Firstly, in respect of the impact of urban tourists' satisfaction on the GDP income of cities, the SDM and the SDM with a lagged first-order dependent variable (SDM_dlag) show that the short-term and long-term indirect effects of log-tourist satisfaction are significantly positive, indicating that city satisfaction has a significant positive spatial spillover effect on GDP growth in other cities; Secondly, in respect of the influence of urban tourist satisfaction on the cost of urban life in the SDM, the long-term direct and indirect effects of logarithmic satisfaction are significantly positive, implying, in the long run, that tourist satisfaction has a positive intraregional spillover effect and spatial spillover effect on urban living costs; Finally, the SDM_dlag for the regression of urban tourist satisfaction on the cost of urban daily life shows that the short-run direct and indirect effects of city tourist satisfaction are significantly negative, indicating that tourist satisfaction has intra-regional and spatial spillover effects, and its rise will reduce the cost of living expenses in local and other cities in the short term. Overall, we have further elucidated the role of different levels of urban tourist satisfaction in city macroeconomics from the spatial dimension, thereby enriching the existing research on tourist satisfaction to some certain extent.

Factors Influence on Tourists’ Satisfaction of Urban Marketing in Mongolia

“…The residents are very friendly to tourists and the shop, shopping centers service is good, but the lack of language knowledge, so getting languages problems among tourists and workers. H 5 : City economic positively impacts on the tourists' satisfaction, and the H 5 was not supported, which had been supported by Tulyeu,(2012) and Zhou, Liu, Tang, (2018). The reasons can be explained bythere are few complex tourism centers that to relax or leisure time or shopping when the tourists who come to visit the city or stay in the city also the main problem facing them is a language problem when a purchase or get service.…”

“…To restore the urban economy contributed by the government, increasing the demand of historical and cultural monuments would influence on the visitors' satisfaction (Tulyeu, 2012). Tourists' satisfaction influenced by urban GDP and the overall economic level of the city, according to Zhou, Liu, and Tang (2018).So the following hypothesis was suggested: 5 : City economic positively impacts on the tourists' satisfaction. Sandybayev (2018), pointed out that the types of street festivals have positive effects on satisfaction, as well as the positive aspects of promoting activities that have a positive impact on the behavior and satisfaction of the guests.…”

The role of traditional restaurants in tourist destination loyalty

“…Apart from the overall image of the destination, there are other antecedents of loyalty that play a greater role, such as tourist satisfaction [ 50 ], which is the central focus of this research and has been widely discussed in the academic literature [ 44 , 45 , 51 , 52 ]. One of the clearest definitions of satisfaction was given by [ 53 ], when he described satisfaction as an individual’s response to a cognitive process where the consumer experience is compared with their expectations.…”