Effect of Trust on e-Shopping Adoption – An Emerging Market Context

Butt, Irfan; Mukerji, Bhasker; Shareef, Mahmud Akhter; Ahmed, Jashim Uddin; Huda, S. S. M. Sadrul

doi:10.1080/15332861.2021.1927436

Cited by 9 publications

(3 citation statements)

References 41 publications

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“…In addition, the most significant advantages of this technology were found economy, time and avoiding transportation. This is in contrast with other works [ 83 , 84 ]. Another decisive factor is the usage of electronic devices, which enables a high level of electronic commerce adoption.…”

Section: Discussioncontrasting

confidence: 92%

Technology acceptance factors of e-commerce among young people: An integration of the technology acceptance model and theory of planned behavior

German Ruiz-Herrera,

Valencia-Arias,

Gallegos

et al. 2023

Heliyon

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Section: Discussioncontrasting

confidence: 92%

Technology acceptance factors of e-commerce among young people: An integration of the technology acceptance model and theory of planned behavior

German Ruiz-Herrera,

Valencia-Arias,

Gallegos

et al. 2023

Heliyon

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“…This study, therefore, contributes to the scant literature from an emerging market context in relation to building relationship quality in a B2B setting. Thus, this study fills the gap identified by Butt et al (2022) to further study the constructs of commitment, trust, relative dependence, customer satisfaction and B2B loyalty from an emerging market context. Additionally, the study findings offer a theoretical extension of the SET, as well as Morgan and Hunt's (1994) relationship marketing theory.…”

Section: Theoretical Implicationsmentioning

confidence: 93%

Commitment, trust, relative dependence, and customer loyalty in the B2B setting: the role of customer satisfaction

Arthur,

Agbemabiese,

Amoako

et al. 2023

JBIM

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Purpose This study aims to explore the role customer satisfaction play in mediating the nexus between commitment, trust, relative dependence and customer loyalty from an emerging market context under a business-to-business (B2B) setting. Design/methodology/approach The study was a descriptive survey, and using convenience sampling technique, questionnaires were used to gather data from 356 businesses that were distributors of Guinness Ghana Company Limited. Partial least squares structural equation modeling was used to test the proposed hypotheses for this study, and macro-PROCESS was performed to test the mediating effect of customer satisfaction. Findings The findings show that relative dependence had the most considerable significant and positive impact on B2B partners satisfaction, followed by commitment and trust, respectively. A positive and significant relationship was also found between B2B firms’ satisfaction and loyalty. The result also indicates that customer satisfaction mediates the relationship between commitment, trust, relative dependence and B2B loyalty. Practical implications Practitioners can manipulate specific relative dependence, commitment and trust features to increase customer satisfaction with their firm’s services, thus ensuring longer-term customer loyalty. Originality/value Drawing on the social exchange theory, this study provides a more profound perspective focusing on an emerging market context, by examining from a B2B setting the significance of commitment, trust, relative dependence and B2B partners satisfaction on loyalty.

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“…Previous studies revealed a significant association among perceived ease of use and usefulness (e.g., Agag and El-Masry, 2017 ; Khan et al, 2021b , Khan et al, 2021c ). Moreover, prior research demonstrated a positive and significant link among perceived ease of use, perceived usefulness, and consumers trust (e.g., Agag and El-Masry, 2017 ; Butt et al, 2021 ; Eneizan et al, 2020 ; Ha and Nguyen, 2019 ).…”

Section: Conceptual Framework and Hypotheses Developmentmentioning

confidence: 94%

The role of trust and privacy concerns in using social media for e-retail services: The moderating role of COVID-19

Alzaidi

Agag

2022

Journal of Retailing and Consumer Services

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Effect of Trust on e-Shopping Adoption – An Emerging Market Context

Cited by 9 publications

References 41 publications

Technology acceptance factors of e-commerce among young people: An integration of the technology acceptance model and theory of planned behavior

Technology acceptance factors of e-commerce among young people: An integration of the technology acceptance model and theory of planned behavior

Commitment, trust, relative dependence, and customer loyalty in the B2B setting: the role of customer satisfaction

The role of trust and privacy concerns in using social media for e-retail services: The moderating role of COVID-19

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