“…In some studies, hedonism (Albayrak et al, 2020;Lee and Kim, 2018), emotional value (Koller et al, 2011;Yeh et al, 2016), escapism (Al-Nabhani et al, 2021, social value (Floh et al, 2014), product variety (Jeong and Lee, 2010), employee interaction (Lin et al, 2020), economic value (Floh et al, 2014), productivity value (Li and Shang, 2020) and physical environment (Çetin and Dinçer, 2014) play a critical role in customer behavioral intention. In some studies, hedonism (El-Adly, 2019), emotional value (Slack et al, 2020), escapism (Mehmeto glu andEngen, 2011), social value ( € Ozer et al, 2017), product diversity (Aronkar and Chaturvedi, 2019) Customer experience to customer citizenship (Jiang et al, 2019) and physical environment (El-Adly and Eid, 2016) do not play a significant role in customer behavioral intention. We conclude that the experience value factors that create customer loyalty in tourist rail travel are emotional and hedonic.…”