Abstract:By adopting a quantitative research methodology this paper seeks to explore the characteristics and applicability of the QR codes in agri-food products. The research was conducted in Serbia with a sample 308 respondents. The statistical analysis methods employed were correlation and factor analysis using SPSS statistical program. The findings indicate that younger, more educated population in the proposed content of the QR code of honey; value the information on the certificate of honey quality, the chemical c… Show more
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