Effect of Price Perception and Service Quality on on Purchase Decisions

Havidz, Hazimi Bimaruci Hazrati

doi:10.38035/dijefa.v3i4.1473

Cited by 4 publications

(3 citation statements)

References 35 publications

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“…The most challenging thing for lodging businesses to achieve and sustain is guest happiness [40]. They are improving their services to boost client happiness, commitment, and the standard of their hotel interactions [41]. Understanding the critical issues around client satisfaction and service quality and prioritizing them is essential for the hospitality provider [17].…”

Section: Literature Reviewmentioning

confidence: 99%

Guest Insight Regarding Service Quality in Hotels: An Empirical Study from Bangladesh

Bhowmik,

Hasan,

Nafi

2024

J. Digit. Mark. Commun.

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The tourism industry is one of the major service sectors expanding rapidly. Hotels play a prime role in delivering service to guests and creating satisfaction. This study aims to measure the guest insight regarding the service quality of star-ranking hotels in Bangladesh. Thus, a quantitative approach was used to conduct the study, and a well-structured, close-ended questionnaire was developed. This study used a five-point Likert scale for collecting data. Statistical tool SPSS 24 was used for data analysis. The analysis of guest insight towards the service quality of star-ranking hotels in Bangladesh shows a positive picture. Key areas such as service quality, food quality, location, and modern facilities receive high satisfaction scores, indicating the hotel's strengths. Safety and security measures are also well-regarded, although in-room security features need enhancement. Employee behavior shows a favorable view, particularly in complaint resolution, though overall service and interaction could improve. Green environment practices are recognized but have growth opportunities, especially in promoting energy-saving initiatives. This study will help to reshape the hotel services in Bangladesh and give direction for more extensive research to identify the segmentation-based hotel service.

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Section: Literature Reviewmentioning

confidence: 99%

Guest Insight Regarding Service Quality in Hotels: An Empirical Study from Bangladesh

Bhowmik,

Hasan,

Nafi

2024

J. Digit. Mark. Commun.

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“…3) Service Quality: (Dwi Hartono et al, 2017) , (Evita et al, 2017), (Mulya Firdausy & Idawati, 2017) , (Ali et al, 2018a), (Ali et al, 2018b , (Andrew, 2019), (Rosmayati et al, 2020), (Samadara, 2020) , (Juhaeri & Rinova, 2022) , (Bimaruci & Havidz, 2022), (Juhaeri & Rinova, 2022) , 4) Trust: (Hulu et al, 2018) , (Paolinus & Endang, 2018) , (Abidin & Triono, 2020) , (Then & Johan, 2021 .…”

Section: Conceptual Frameworkmentioning

confidence: 99%

Determination Purchase Intention and Purchase Decision: Brand Image and Promotion Analysis (Marketing Management Literature Review)

Hidayat,

Menhard,

Chintya Ones Charli

et al. 2023

DIJEFA

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This literature survey article discusses the impact of brand image and advertising on purchase intent and decision making with the aim of generating research hypotheses about the effects between variables that can be used in further research. The method of writing this literature review is a library research method derived from online media such as Google Scholar, Mendeley, and other online media. The results of this literature search are: 1) Brand image influences purchase intention. 2) Advertising influences purchase intent. 3) Brand image influences purchasing decisions. 4) Advertising influences purchasing decisions. 5) Purchase intent influences purchase decisions. It is hoped that future researchers will be able to add or study other variables that influence interest and purchase decisions, such as price, product quality, service quality, brand ambassadors, and trust.

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“…(Prihatini & Gumilang, 2021). Price perception is a form of evaluation by customers of the products or services offered, which is next compared to other parties who offer more reasonable prices (Havidz, 2022). Price also plays an important role for a company to achieve customer satisfaction.…”

Section: Price Perceptionmentioning

confidence: 99%

The Effect Of Service Quality, Brand Experience, Price, Trust, And Convenience Toward Customer Satisfaction And Its Effect To Positive Wom Of Bridestory Indonesia

Meyana,

Berlianto

2023

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This study aims to examine the influence and effectiveness of digital marketing dimensions in producing Positive Word of Mouth as the key to brand development in the digital realm. These digital marketing dimensions are Service Quality, Brand Experience, Price Perception, Customer Trust, and Online Convenience, as well as Customer Satisfaction as a mediating variable. The research was conducted using quantitative methods with 206 respondents using Partial Least Square and Structural Equation Modeling (PLS-SEM). This study shows that the Customer Satisfaction variable which is examined through questionnaires and hypothesis testing using SmartPLS-SEM, has a direct influence on Positive WOM. Customer satisfaction itself is also heavily influenced by Service Quality, Brand Experience, Perceived Price, Customer Trust, and Convenience.

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Effect of Price Perception and Service Quality on on Purchase Decisions

Cited by 4 publications

References 35 publications

Guest Insight Regarding Service Quality in Hotels: An Empirical Study from Bangladesh

Guest Insight Regarding Service Quality in Hotels: An Empirical Study from Bangladesh

Determination Purchase Intention and Purchase Decision: Brand Image and Promotion Analysis (Marketing Management Literature Review)

The Effect Of Service Quality, Brand Experience, Price, Trust, And Convenience Toward Customer Satisfaction And Its Effect To Positive Wom Of Bridestory Indonesia

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