2022
DOI: 10.53625/ijss.v1i5.1293
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Effect of Online Buying Experience on Customer Loyalty

Abstract: This study aims to determine and analyze how far the buying experience can affect the loyalty of Traveloka Online Experience users. This study uses the independent variable (X) namely online buying experience and the dependent variable (Y) namely customer loyalty. The population of this study is all consumers who use Traveloka Online Experiance in the city of Surabaya. Sampling was carried out using the Non Probability Sampling technique with the Purposive Sampling method. The criteria for determining the samp… Show more

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Cited by 3 publications
(1 citation statement)
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“…While there has been a significant increase in online shopping nowadays, the negative effects of online buying are becoming more relevant. Consumer priorities are more concerned with their purchasing decisions and among the fundamental challenges faced by many companies that focus on online businesses is how to gain and maintain customer loyalty (Ariyono et al, 2022;Changchit et al, 2019;Suresh & Biswas, 2020). In many purchase intention studies, researchers frequently identify how the benefits gained while making a transaction can influence purchase intention (Dewi et al, 2020;Peña-García et al, 2020;Rungsrisawat et al, 2019).…”
Section: Introductionmentioning
confidence: 99%
“…While there has been a significant increase in online shopping nowadays, the negative effects of online buying are becoming more relevant. Consumer priorities are more concerned with their purchasing decisions and among the fundamental challenges faced by many companies that focus on online businesses is how to gain and maintain customer loyalty (Ariyono et al, 2022;Changchit et al, 2019;Suresh & Biswas, 2020). In many purchase intention studies, researchers frequently identify how the benefits gained while making a transaction can influence purchase intention (Dewi et al, 2020;Peña-García et al, 2020;Rungsrisawat et al, 2019).…”
Section: Introductionmentioning
confidence: 99%