The importance of retail behavior quality to maintain consumers’ loyalty: findings from Indonesian micro retail businesses
Feti Fatimah,
Imam Suroso,
Bambang Irawan
et al.
Abstract:The rapid retail development has led to increasingly fierce competition, and micro retail businesses need innovation to survive and thrive. Retail innovation is reflected in the quality of consumers’ behavior in making purchase decisions. Therefore, this study aimed to analyze the role of retail behavior quality as an intervening variable on merchandise offer and store image on consumers’ loyalty in micro retail businesses. In this study, the confirmatory and explanatory methods were used, and it was conducted… Show more
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