Effect of Mobile Social Apps on Consumer’s Purchase Attitude: Role of Trust and Technological Factors in Developing Nations

Waheed, Abdul; Farrukh, Muhammad; Khan, Sher Zaman

doi:10.1177/21582440211006714

Cited by 9 publications

(3 citation statements)

References 73 publications

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“…Notably, WeChat is a more prominent and highly useable application in mainland of China (Gan & Li, 2018; Liu et al, 2019). Several experts used WeChat for academic data collection over the past decades since we too inspired by such studies (Gan & Li, 2018; Liu et al, 2019; Waheed et al, 2021; Waheed & Zhang, 2020). This study is quantitative where experts advocated a higher significance of quantitative approach for study analysis (Han, Yan, & Piroozfar, 2022; Whatley, 2022).…”

Section: Methodsmentioning

confidence: 99%

Achieving corporate sustainable development through social responsibility, green activities, and stakeholders management: A multidirectional cause analysis

Liu

Niu

Zhou

et al. 2023

Sustainable Development

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The study aims to explore insights into stakeholder engagement that how it amplifies consumers' engagement toward organizations. This study attempts to meet the literature gap by investigating the nexus among corporate social responsibility, green purchase behavior, stakeholder knowledge, and stakeholder trust by considering the Chinese Z-generation drawing on stakeholder theory. Structure equation modeling was majorly equipped to obtain the connections among adopted variables to compute the proposed relationships using the sample size of 611 (n = 611). First, a positive relationship was found between corporate social responsibility (CSR) and green purchase behavior. Second, the study uncovered the significant connection between CSR and consumer knowledge. Finally, the study confirmed the positive relationship between CSR and consumer trust toward the organizations. This study endows with numerous interesting and fruitful implications for managers, practitioners, and policymakers. The current study additionally endeavors to highlight the notion of CSR in terms of stakeholders' engagement and how a firm can strengthen relationships with its stakeholders such as consumers. Besides, this study bears some shortcomings and several potentials for future scholars to consider similar themes to validate the outcomes within the Chinese market and across the world.

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Section: Methodsmentioning

confidence: 99%

Achieving corporate sustainable development through social responsibility, green activities, and stakeholders management: A multidirectional cause analysis

Liu

Niu

Zhou

et al. 2023

Sustainable Development

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“…Research has found that consumers' trust in the brand is an essential factor influencing consumers' attitude toward perceived brands, and the higher the consumers' trust the higher their attitude will be [27]. Waheed et al investigated the impact of mobile social apps (MSAPs) on consumers' purchase attitude (COPY) based on IS theory and technology acceptance modelling and found that there is a significant positive effect of consumers' trust on their purchasing attitude [28]. Lee, while exploring real estate intermediary loyalty using linear structural equation modelling, found that there was a significant positive effect of consumers' trust on attitude with the largest path coefficient [29].…”

Section: Consumers' Trust and Consumers' Attitudementioning

confidence: 99%

The Influence of Anchor Characteristics on Consumers' Impulse Apparel Purchase Intention — Evidence from FsQCA

Sun,

2024

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Live streaming has become the hottest marketing method for apparel brands nowadays. E-commerce anchors, as the core of live marketing, have an important role in influencing consumers' impulse purchase intention. However, the research on clothing brand anchor characteristics on consumers' impulse purchase intention based on live-streaming anchor characteristics has yet to be explored in related studies. The article uses consumer trust and attitude as mediating variables, and the cognitive-affective system as an analytical framework. All variables are tested by validated factor analysis, and FsQCA to analyze the grouping of anchor characteristics (attractiveness, popularity, professionalism, interactivity, and brand fit) in apparel live streaming marketing. The article discovers seven configurations that triggered consumers' high impulse purchase intention and five configurations of non-high impulse purchase intention. The findings indicate that (a) all dimensions of anchor characteristics have a significant effect on consumers' impulse purchase intention, in which the effect of popularity is most significant; (b) consumers' trust has a mediating effect between anchors' attractiveness, popularity, interactivity, brand fit, and impulse purchase intentions; (c) consumers' trust and consumers' attitude have a chain-mediated effect between popularity, brand fit, and impulse purchase intention. The results of the research will help clothing anchors to further understand consumers' information needs and perceived preferences, and provide references to improve the quality of live streaming.

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“…The competition in the online retail market gets more intensified due to the global COVID-19 epidemic ( Yi et al, 2022 ). New technologies represented by the Internet, new media, cloud technology, and big data have become new driving forces for the development of media companies ( Waheed et al, 2021 ; Yi et al, 2021 ), and non-contact consumption will gradually become the main consumption pattern in the post-epidemic era. Non-contact consumption makes consumers unable to truly touch products online before purchase, thus, lacking sensory experience ( Yoo and Kim, 2014 ) and triggering great uncertainty about their purchase intention and behavior ( Rathee and Rajain, 2019 ).…”

Section: Introductionmentioning

confidence: 99%

Can visual language convey tactile experience? A study of the tactile compensation effect of visual language for online products

et al. 2022

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IntroductionThere is a common phenomenon of tactile missing in online retail. How to realize consumer tactile compensation is a consensus problem in the field of e-commerce. More and more marketeers and scholars convey their ideas via visual display, but few researches have focused on the tactile compensatory effect of visual language.MethodsStudy 1 collected data from nearly 13,000 online purchases to analyze the impact of haptic cues on sales in real online shopping platforms; Study 2 used a experimental research method to design three experimental groups: hand haptic cue group vs. Object haptic cue group vs. control group (N = 165) to investigate whether the main effect of haptic cues and the dual mediating effect of mental simulation held. Study 3 also adopted a simulated experimental research approach to design a two-factor group: 2 (haptic cue: hand vs. object) × 2 (product type: tactile functional product vs. tactile experiential product) (N = 198). To further explore whether the moderating effect of product type holds based on Study 2.ResultsTherefore, based on the visualization theory and mental simulation theory, and through a second-hand data experiment and two simulated experiments, this study confirmed that visual language did have a compensation effect on tactile missing specifically. Haptic cues in metaphorical visual language can actively compensate for consumers’ tactile loss, thus affecting the purchase intention. Mental simulation plays a mediating role in the tactile compensation effect. Product type has a moderating effect, and the use of hand (object) haptic cues in metaphorical visual language in tactile functional products (tactile experiential products) can lead to a more active purchase intention.DiscussionThis study not only enriches the theoretical research on the tactile compensation effect of visual language, but also provides valuable management enlightenment for e-commerce enterprises to improve the effectiveness of online product display and online sensory marketing strategies.

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Effect of Mobile Social Apps on Consumer’s Purchase Attitude: Role of Trust and Technological Factors in Developing Nations

Cited by 9 publications

References 73 publications

Achieving corporate sustainable development through social responsibility, green activities, and stakeholders management: A multidirectional cause analysis

Achieving corporate sustainable development through social responsibility, green activities, and stakeholders management: A multidirectional cause analysis

The Influence of Anchor Characteristics on Consumers' Impulse Apparel Purchase Intention — Evidence from FsQCA

Can visual language convey tactile experience? A study of the tactile compensation effect of visual language for online products

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