Achieving corporate sustainable development through social responsibility, green activities, and stakeholders management: A multidirectional cause analysis

Abstract

The study aims to explore insights into stakeholder engagement that how it amplifies consumers' engagement toward organizations. This study attempts to meet the literature gap by investigating the nexus among corporate social responsibility, green purchase behavior, stakeholder knowledge, and stakeholder trust by considering the Chinese Z-generation drawing on stakeholder theory. Structure equation modeling was majorly equipped to obtain the connections among adopted variables to compute the proposed relationships using the sample size of 611 (n = 611). First, a positive relationship was found between corporate social responsibility (CSR) and green purchase behavior. Second, the study uncovered the significant connection between CSR and consumer knowledge. Finally, the study confirmed the positive relationship between CSR and consumer trust toward the organizations. This study endows with numerous interesting and fruitful implications for managers, practitioners, and policymakers. The current study additionally endeavors to highlight the notion of CSR in terms of stakeholders' engagement and how a firm can strengthen relationships with its stakeholders such as consumers. Besides, this study bears some shortcomings and several potentials for future scholars to consider similar themes to validate the outcomes within the Chinese market and across the world.