1987
DOI: 10.1016/0738-3991(87)90108-x
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Effect of innovation characteristics on pharmacists' use of written patient medication information

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Cited by 5 publications
(1 citation statement)
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“…These study findings are also consistent with the past literature on innovation adoption that emphasize the role of complexity. Rogers' (2003) diffusion of innovations theory and studies in other healthcare delivery settings (Ascione, Kirking, Wenzloff, & Foley, 1987;Goldman, 1994) have noted that perceptions of innovation complexity curb adoption. In our study, we may have expected that additional exposure would decrease perceptions of complexity, but we did not find evidence of this type of relationship.…”
Section: Review Of Findings and Study Implicationsmentioning
confidence: 99%
“…These study findings are also consistent with the past literature on innovation adoption that emphasize the role of complexity. Rogers' (2003) diffusion of innovations theory and studies in other healthcare delivery settings (Ascione, Kirking, Wenzloff, & Foley, 1987;Goldman, 1994) have noted that perceptions of innovation complexity curb adoption. In our study, we may have expected that additional exposure would decrease perceptions of complexity, but we did not find evidence of this type of relationship.…”
Section: Review Of Findings and Study Implicationsmentioning
confidence: 99%