“…There are several non-sensory factors, such as packaging/ labelling and the information contained therein (e.g. processing technology, price, nutritional information) or attitudes and beliefs (such as convenience, health properties) that play an important role on consumer food choice and liking (Costell et al, 2010;Jaeger, 2006;Lee et al, 2015;Torres-Moreno et al, 2012). Several studies have shown that packaging and labelling are important factors that affect consumer product perception and intention to purchase (Abadio-Finco et al, 2010;Carneiro et al, 2005;Deliza & MacFie, 1996;Enneking et al, 2007;Gatti et al, 2014;Lagerkvist, 2013).…”