2017
DOI: 10.1051/shsconf/20173901021
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Developing the algorithm for assessing the competitive abilities of functional foods in marketing

Abstract: Abstract.A thorough analysis of competitive factors of functional foods has made it possible to develop an algorithm for assessing the competitive factors of functional food products, with respect to their essential consumer features -quality, safety and functionality. Questionnaires filled in by experts and the published results of surveys of consumers from different countries were used to help select the essential consumer features in functional foods. A "desirability of consumer features" model triangle, ba… Show more

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“…Another study from Nilova and Malyutenkova sought to develop an algorithm for assessing the competitive abilities of functional foods in marketing, specifically bread and bakery products. This consisted of a combination between the "Harrington method" and the "Triangle of desirability of consumer features" [16]. The former addresses the competitive factors of FFs to be functionality, quality, shelf life, technology, social importance, price, safety, and consumer, while the latter represents safety, quality, and functionality [16].…”
Section: Clinical Trials: Chen and Colleagues (2012)mentioning
confidence: 99%
“…Another study from Nilova and Malyutenkova sought to develop an algorithm for assessing the competitive abilities of functional foods in marketing, specifically bread and bakery products. This consisted of a combination between the "Harrington method" and the "Triangle of desirability of consumer features" [16]. The former addresses the competitive factors of FFs to be functionality, quality, shelf life, technology, social importance, price, safety, and consumer, while the latter represents safety, quality, and functionality [16].…”
Section: Clinical Trials: Chen and Colleagues (2012)mentioning
confidence: 99%