“…Conversely, customer performance encompasses customer satisfaction and needs, including meeting customer expectations and fostering customer retention (Benitez et al, 2022;Bag et al, 2023). Finally, workers' performance concerns the performance of employees within an organisation, measured by their productivity, autonomy, collaboration, flexibility, and work quality (Waqas et al, 2021;Tortorella et al, 2023a). Therefore, we propose:…”