Effect of E-WOM and Social Media Usage on Purchase Decision in Clothing Industry

Tjhin, Viany Utami; Aini, Siti Rahmah Nurul

doi:10.1145/3332324.3332333

Cited by 18 publications

(18 citation statements)

References 15 publications

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“…On research Tjhin & Aini (2019); Kamil & Albert (2020); found that eWOM has a significant effect on purchase decisions, while Arta & Yasa (2019), states that eWOM does not have a direct and significant positive effect on purchase decisions. In research conducted by Triani & Nurcaya (2020), found that eWOM has an effect on brand image and the results of his research found that eWOM has a positive and significant influence on brand image.…”

Section: Irjmismentioning

confidence: 97%

“…Research conducted by Umamy et al (2016), found that eWOM communication as a whole has a very positive influence on purchase decisions. Tjhin & Aini (2019); Kamil & Albert (2020), states that eWOM has a significant effect on purchase decisions. Elseidi & El-Baz (2016), in their research, states that eWOM affects purchase decisions.…”

Section: Irjmismentioning

confidence: 99%

“…Arta & Yasa (2019), which states that eWOM does not have a direct and significant positive effect on purchase decisions. In further research conducted by Tjhin & Aini (2019); Kamil & Albert (2020), states that eWOM has a significant effect on purchase decisions. These results are supported by research conducted by Diansyah & Nurmalasari (2017), who get the results that electronic word of mouth has a positive and significant effect on purchase decisions.…”

Section: Introductionmentioning

confidence: 99%

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Brand image mediation of product quality and electronic word of mouth on purchase decision

Saraswati

Giantari

2022

irjmis

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The practical implication that can be given from the findings of this study is that this study can be used as a basic model to evaluate the Samsung smartphone company's strategy for product quality, eWOM, brand image, and consumer purchase decisions. Based on the results of statistical analysis, that product quality and eWOM directly or indirectly through brand image affect consumer purchase decisions. This can be a reference for Samsung company management in making strategies to improve purchase decisions by maintaining product quality, eWOM, and brand image of Samsung smartphones. The practical implication that can be given from the findings of this study is that this study can be used as a basic model to evaluate the Samsung smartphone company's strategy for product quality, eWOM, brand image, and consumer purchase decisions. Based on the results of statistical analysis, that product quality and eWOM directly or indirectly through brand image affect consumer purchase decisions. This can be a reference for Samsung company management in making strategies to improve purchase decisions by maintaining product quality, eWOM, and brand image of Samsung smartphones. that product quality and eWOM directly or indirectly through brand image affect consumer purchase decisions.

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Section: Irjmismentioning

confidence: 97%

Section: Irjmismentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Brand image mediation of product quality and electronic word of mouth on purchase decision

Saraswati

Giantari

2022

irjmis

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“…E-wom pada penelitian ini dapat diukur dalam tiga dimensi yaitu, kepedulian terhadap orang lain (concern for others), mengekspresikan perasaan positif atau negatif (expressing positive feelings), membantu perusahaan (helping the company). Terdapat beberapa penelitian sebelumnya yang menujukkan keterkaitan e-wom dengan keputusan pembelian online, sebagaimana penelitian yang dilakukan oleh Yunitasari (2018); Oktaviani (2020); Sindunata & Wahyudi (2018); Perera, et al (2019); Tjhin & Aini (2019), Bahwa e-wom berpengaruh positif terhadap keputusan pembelian online. Berdasarkan hasil studi tersebut maka dapat disusun hipotesis kedua:…”

Section: Pendahuluanunclassified

Analisis E-Trust, E-Wom Dan E-Service Quality Dalam Keputusan Pembelian Online

Pasa

Wulandari²,

Adistya³

2020

JPB

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This study aims to determine the effect of e-trust, e-wom and e-service quality on online purchasing decisions for Tokopedia users in Bandar Lampung. This research conducted with an explanatory research approach. The sample of this research is Tokopedia users who have made transactions more than once, with total 100 respondents using accidental sampling technique. Data analysis was performed by descriptive anaylsis and multiple linear analysis. The results showed that e-trust, e-wom, and e-service quality partially and simultaneously have a positive and significant effect on online purchasing decisions. The online purchasing decision factor in this study is mostly influenced by e-wom. Tokopedia is expected to add a recommendation feature for the most purchased products, filter reviews, and improve product quality. Keywords: e-trust, e-wom, e-service quality, online purchasing decisions Abstrak Penelitian ini dilakukan untuk mengetahui pengaruh e-trust, e-wom, dan e-service quality terhadap keputusan pembelian online pada pengguna Tokopedia di Bandar Lampung. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan explanatory research. Sampel penelitian ini adalah pengguna aplikasi Tokopedia yang telah melakukan transaksi lebih dari satu kali pada aplikasi, dengan jumlah responden sebanyak 100 orang, yang dilakukan dengan teknik accidental sampling. Analisis data dilakukan dengan menggunakan analisis deskriptif dan analisis linear berganda. Hasil penelitian ini menunjukkan bahwa e-trust, e-wom dan e-service quality secara parsial dan simultan berpengaruh positif dan signifikan terhadap keputusan pembelian online. Perlu dukungan peningkatan pada aspek kemampuan Tokopedia dalam memberikan kepercayaan (ability), kemudahan dalam membagikan pengalaman berbelanjanya menggunakan aplikasi Tokopedia (expressive positive feeling), dan efisiensi dalam memenuhi kebutuhan pelanggan. Kata kunci: e-trust, e-wom, e-service quality, keputusan pembelian online.

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“…Study elaborated in the banking sector have shown that E-WOM is positively related to loyalty, trust and purchase intention (Guping et al, 2021;Zhang et al, 2021). Another study elaborated by Tjhin and Aini (2019), has found that E-WOM has a significant effect on purchase decision and consumer trust in clothing industry. This means that in almost all industries E-WOM has an important significance.…”

Section: E-wommentioning

confidence: 98%

Evaluation of User Satisfaction and Trust of Review Platforms: Analysis of the Impact of Privacy and E-WOM in the Case of TripAdvisor

2021

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Technological advances have had many advantages like an E-WOM (Electronic Word of Mouth) that has become a very important and powerful tool for users who wish to share their knowledge, experiences and emotions about a product or service. But the use of virtual platforms may affect the privacy of users data. This present study has a twofold objective: first check if the privacy of users when using TripAdvisor, the world’s largest travel platform, has an impact on their satisfaction and trust on the platform. Secondly, the relationship between E-WOM and the variables users trust and satisfaction when using TripAdvisor is examined. In order to achieve the objectives set out, the sample of 390 persons was analyzed. The PLS-SEM method has been used to process the data and test the hypotheses. The results of the analysis have shown that there is a positive and direct relationship between TripAdvisor users’ privacy and satisfaction. The direct and positive relationship between users’ E-WOM and their degree of satisfaction and trust toward the platform has also been confirmed. This study makes a significant contribution to the academic literature on the variables studied, as previous studies presented different results.

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Effect of E-WOM and Social Media Usage on Purchase Decision in Clothing Industry

Cited by 18 publications

References 15 publications

Brand image mediation of product quality and electronic word of mouth on purchase decision

Brand image mediation of product quality and electronic word of mouth on purchase decision

Analisis E-Trust, E-Wom Dan E-Service Quality Dalam Keputusan Pembelian Online

Evaluation of User Satisfaction and Trust of Review Platforms: Analysis of the Impact of Privacy and E-WOM in the Case of TripAdvisor

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