Effect of destination competitiveness attributes on tourists’ intention to visit halal tourism destination in Indonesia

Abstract

Purpose This paper aims to explore the effect of three destination competitiveness attributes: core resources and attractors, supporting factors and destination management on the tourist perceived behavioral control, perceived value, trust and tourists’ intention to visit halal tourism destination in Indonesia. Design/methodology/approach Quantitative data is collected by conducting an online survey. Using data from 244 Muslim respondents in Indonesia, this study applies a partial least square-structural equation modeling to test and estimate relationships among variables. Findings The results show that perceived behavioral control, perceived value and trust directly influences the intention to visit halal tourism. Subsequently, supporting factors also directly affect the intention to visit halal tourism, whereas the other attributes of destination competitiveness that is core resources and attractors and destination management have an indirect relationship or act as mediating variable to the intention. Destination management performs as a driving force of intention to visit halal tourism through the three variables, namely, perceived behavioral control, perceived value and trust. Meanwhile, core resources and attractors only have an indirect relationship through trust. Research limitations/implications There are limitations of the data collection, the respondent of the survey in this study is Muslim tourist, for wider range of region the study should also be conduct not only for Muslim respondent but also non-Muslim respondent to get comprehensive data of halal tourism market in Indonesia. Practical implications This study provides insights to the government and stakeholders about domestic tourist intentions toward halal tourism destinations. This study also makes some recommendations for elements that can be used to increase tourist acknowledgement of halal tourism, acquire the domestic tourist market and increase state revenue through halal tourism. Social implications This study has substantial implications; halal tourism in Indonesia has a promising economic future. The tourism industry is not only intended to increase government revenue but has also contributed to environmental sustainability. The study reveals the significance of destination management in halal tourism. Hence, to make Indonesia a leading country in halal tourism, Indonesia needs to fulfill the tourism destination competitiveness among others to implement sustainable tourism and enhance the infrastructure, promotion, services and environmental aspects. Originality/value This study offers a framework model related to halal tourism focus on destination competitiveness as part of the knowledge contributions. Besides, the findings of the study can be the references for the stakeholders to take any strategic decision with regards to attract tourists’ intention to visit halal tourism destinations.

Livening up Japan’s halal tourism by captivating Indonesian potential Muslim tourists

“…However, once potential tourists trust the destination for its earnest commitment to halal tourism, they will visit it. This finding aligns with Al-Ansi and Han (2019), Lestari et al (2022) as well as Wilson (2014).…”

“…A similar result also occurred in the study of tourism in rural and urban lands (Zheng et al, 2022). In halal tourism context, Lestari et al (2022) mentioned the images of how interesting the attractors in the destination and how good the providers manage halal matters there would influence the Muslim tourists' destination trust. They will not perceive any risks regarding the providers' inability in halal tourism, and they will feel safe while traveling there.…”

“…An instance to develop destination trust by providers is catering to various halal foods without overlooking their cleanliness, integrity (accreditation) and nutrition (Han et al, 2021). Indeed, the influence of destination trust on visit intention to halal tourism destinations has been scrutinized by past studies (Al-Ansi and Han, 2019;Han et al, 2021;Lestari et al, 2022). Therefore, this study proposes that potential Muslim tourists need destination trust to shape their visit intentions to Japan's halal tourism: H2.…”

“…One of the means to gain business sustainability in the tourism industry is to establish and promote partnerships with tourists (Al-Ansi and Han, 2019). It certainly requires a strong basis of trust in which tourists assure the provider’s integrity to cater to the products or services in the destination (Al-Ansi and Han, 2019; Lestari et al , 2022). Destination trust is necessary because tourism is an intangible service full of risks for tourists, especially international tourism (Han et al , 2021).…”

Effect of Halal Awareness, Destination Image, and Destination Trust on Visit Intention

“…Han et al (2021) the results of the study show that there is an influence of destination trust on visiting intentions. Lestari et al, (2022) stated that related to research on destination trust in visiting intentions, there had been much research done before. Based on the various studies above, the conclusions for the hypothesis are: H3.…”