Livening up Japan’s halal tourism by captivating Indonesian potential Muslim tourists

Abstract

Purpose This paper aims to investigate potential Muslim tourists’ visit intentions to halal tourism destinations in Japan. Design/methodology/approach Data were acquired from 397 respondents of potential Muslim tourists in Indonesia. These data were analyzed with variance-based structural modeling to assess the relationships between religiosity, halal awareness, destination image, destination trust and visit intention. Findings This study disclosed that halal awareness and destination trust could directly affect visit intention. Meanwhile, destination image could influence visit intention after mediated by destination trust. Religiosity was proven to be the antecedent of halal awareness and destination image. Practical implications This study exhibits the ways to optimize the development of halal tourism, especially in Muslim minority countries, by shaping the visit intention of potential Muslim tourists. The providers should concentrate on building the destination trust of potential Muslim tourists. They should innovatively exhibit their sincere commitment to fulfilling halal needs of potential tourists, and having a favorable destination image is only one of the ways. Besides that, the providers can promote halal tourism to potential Muslim tourists with more vital halal awareness. Originality/value This is an initial study to examine the visit intention of potential Muslim tourist for halal tourism destination in a Muslim minority country.

Mobile Augmented Reality as E-Promotion to Attract Tourists’ Awareness and Intention to Visit Halal Destinations

“…A high level of destination awareness can help tourists better plan their trips, choose destinations that suit their interest s and preferences, and maximize the tourist experience they get (Alam et al, 2022a;Sharifpour et al, 2014b;Zhu et al, 2023). The level of Destination Awareness significantly influences tourist satisfaction and intention to return to halal destinations in the future (Amalia and Gunawan, 2022;Lada et al, 2022;Safira and Salsabilia, 2022). In-depth knowledge and experience of a destination can increase traveler satisfaction, as they can make better decisions and utilize a destination's potential more effectively (Anand et al, 2023;Trunfio et al, 2022).…”

“…Several studies have shown that there is a positive relationship between DA and IVHD (Chen et al, 2014;Tsaur et al, 2016). DA has an important role to increase tourist interest in visiting a destination (Amalia and Gunawan, 2022).…”

“…The use of AR studies the impact in strengthening the intention of Muslim tourists to visit halal destinations (Lestari et al, 2023;Sodawan and Hsu, 2022;Ulfy et al, 2021). Experience in using AR exploring halal destinations virtually can increase the interest and intention of Muslim tourists to visit these destinations in real terms (Amalia and Gunawan, 2022). Tourists can use AR technology to view information regarding access to mobilization, halal food and facilities (Bakar et al, 2020;Lestari et al, 2023;Sudarsono et al, 2021).…”

How to Develop Halal Tourism at Mount Wilis Madiun Destination

“…Halal tourism refers to the expansion of conventional tourism as a vacation destination, with the incorporation of Islamic sharia principles, particularly those pertaining to halal practices (Amalia & Gunawan, 2023). The term "halal" originates from the Arabic language and is commonly understood to refer to something that is considered permissible (Vizano et al, 2021).…”

Effect of Halal Awareness, Destination Image, and Destination Trust on Visit Intention

“…Research by Amalia & Gunawan (2022), states that Indonesian consumers like restaurants that have a halal logo. Halal awareness and destination image have a direct effect on visiting intentions.…”