Effect Of Competitive Advantage As A Mediator Variable Of Entrepreneurship Orientation To Marketing Performance

Zaini, Achmad; Hadiwidjojo, Djumilah; Rohman, Fatchur; Maskie, Ghozali

doi:10.9790/487x-16510510

Cited by 12 publications

(12 citation statements)

References 32 publications

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“…The dependent variable of this research is marketing performance (Y2). The indicator of this variable was adopted from [18] [19] [20] which are: increasing of sales turnover, increasing of profit earned, and the improvement of after-sales service. This research was using qualitative data which is subject's statement during questionnaire interview, therefore this research was using primary data, which is a questionnaire and secondary data, which are books, journal theory and heirloom related to the problems.…”

Section: Methodsmentioning

confidence: 99%

The Role of Product Innovation in Mediating Market Orientation with Marketing Performance

Widyaningsih¹,

Yasa²,

Giantari³

et al. 2018

Proceedings of the 1st Economics and Business International Conference 2017 (EBIC 2017)

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The aim of this research is to explain the product innovation role in mediating relationship between market orientations with marketing performance to restaurant industry in Denpasar City. This research was conducted by the owners or manager of restaurant in Denpasar City by using questionnaire that was taken directly. The sample size that used is 112 respondents with purposive sampling method. The techniques of analysis data are path analysis and Sobel test. The result of research shows that market orientation and product innovation has significant and positive influence on the marketing performance. The practice implication which is gained from this research is it should be giving more pay attention to the market orientation for restaurant industry in Denpasar city so that it will implicate to the product innovation and give a good marketing performance.

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Section: Methodsmentioning

confidence: 99%

The Role of Product Innovation in Mediating Market Orientation with Marketing Performance

Widyaningsih¹,

Yasa²,

Giantari³

et al. 2018

Proceedings of the 1st Economics and Business International Conference 2017 (EBIC 2017)

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“…The most important features that put any organization on the path to competitive advantage is when they are implementing strategies that are not similar to other players in the market. More so, the advantage will become sustainable when current or potential competitors find it difficult to imitate or have a substitute [27][28][29].…”

Section: Sustainable Competitive Advantagementioning

confidence: 99%

The Impact of Strategic Human Resource Management Practices on Competitive Advantage Sustainability: The Mediation of Human Capital Development and Employee Commitment

2019

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Academic institutions like other business organizations strive to achieve, maintain, and sustain their competitive advantages. In this study, we examined the influence of the “strategic human resources management (HRM) practices” on the achievement of “competitive advantages” that will be sustainable, with an evaluation of the mediating role of “human capital” development, and the commitment of employees in an academic environment. Six hundred questionnaires were randomly distributed to the employees of selected universities in Erbil City of Iraq. Structural equation modeling (SEM) techniques were employed for the analysis with the use of Smart Partial Least Square PLS. Findings from our study revealed a linear and positive influence of the strategic HRM on the sustainability of “competitive advantages”; strategic HRM was also found to positively influence human capital development and the commitment of employees to the institutions; the influence of both human capital development and employees’ commitment were found to have a partial mediation in the strategic HRM practices and sustainable competitive advantage (SCA) relationship. Finally, theoretical and management implications were suggested.

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“…The enterprise competitive advantage could be created by providing a means to outperform its competitors and also by paying attention to external factors (Pardi et al, 2014). Research conducted by Pardi et al (2014) and Zaini, et al (2014) revealed that competitive advantage has a positive and significant effect on marketing performance.…”

Section: Effect Of Competitive Advantages On Marketing Performancementioning

confidence: 97%

Efforts to Increase Marketing Performance of Small and Medium Enterprises in Central Java, Indonesia

Soekirman¹,

Suryani²

2020

inobis

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Business competition in the current era of globalization requires companies to have a strategy to win the market. Strategic management has an important role for the survival of the company. The existence of such competition is also felt by small businesses such as Small and Medium Enterprises (SMEs). The increase in the number of SME units in Central Java was not followed by an increase in average sales of SMEs. This study aims to analyze the effect of distribution channel, ERP implementation and entrepreneurial orientation on marketing performance with competitive advantage as an intervening variable. The population in this study were small and medium enterprises owners in Central Java. Six hypothesis were formulated for this study. To test those hypothesis, this study used 104 respondent. Structural Equation Model (SEM) was applied to this study using AMOS 24 as a tool. The results of this study shows that competitive advantage is the most variable in influencing the marketing performance, while this competititve advantage has entrepreneurial orientation as highest variable in influencing it. This study suggests that if SMEs want to increase their marketing performance, they must increase their competitive advantage. This competitive advantage can be increase by increasing the entrepreneurial orientation.

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Effect Of Competitive Advantage As A Mediator Variable Of Entrepreneurship Orientation To Marketing Performance

Cited by 12 publications

References 32 publications

The Role of Product Innovation in Mediating Market Orientation with Marketing Performance

The Role of Product Innovation in Mediating Market Orientation with Marketing Performance

The Impact of Strategic Human Resource Management Practices on Competitive Advantage Sustainability: The Mediation of Human Capital Development and Employee Commitment

Efforts to Increase Marketing Performance of Small and Medium Enterprises in Central Java, Indonesia

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