A new mode LCD has been developed by rubbing methods with a ferroelectric liquid crystalline polymer (FLCP). It has good balanced characteristics such as a fast response time of less than 1 ms, a high contrast ratio at the same level as in-plane switching (IPS) mode, bi-stability, continuous grayscale, and high durability against external shock. In addition, it displays intrinsic continuous grayscale memory. This new mode LCD has significant potential as a substitute for IPS or vertically aligned (VA) mode LCDs, and also as an electronic paper by which video content can be displayed.