Efektivitas Sosial Media Sebagai Media Promosi Desa   Surabaya Timur

Mardian, Mardian Herri Pratama; Misnawati, Desy; Renaldi, Muhammad

doi:10.55123/sosmaniora.v1i1.225

Cited by 3 publications

(5 citation statements)

References 3 publications

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“…However, the effectiveness of using social media is supported by content and uploads that have content for marketing purposes and contain sentences that convince consumers. CBT organizations should invest in setting up hardware such as computers and internet connections as well as tools that train youth or local people to be able to carry out epromotions and e-ordering (Mardian, et al, 2022).…”

Section: Step 8: Plan and Design Quality Productmentioning

confidence: 99%

“…The increase in tourist visits to Alamendah is increasing rapidly, driven by the needs of the millennial-era community who prioritize holidays as part of their lifestyle and an escape from daily routines. Internet and social media such as websites, Facebook, Twitter, and Instagram provide information about tourist destinations quickly and easily, while various and affordable transportation facilities make it easier for people to travel (Mardian, et al, 2022). Unlike in the previous era, information about tourist destinations can now be obtained easily via the Internet and social media.…”

Section: Introductionmentioning

confidence: 99%

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Community Based Tourism Analysis at Alamendah Tourism Village

Sarwani,

Hermawanti,

Ramadhanty

et al. 2023

eot

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Alamendah Tourism Village is an agronomic village, where most of the land is used for agricultural activities. Alamendah Tourism Village has begun to focus on developing product innovations and tour packages by utilizing the potential that exists in the village. The development of the Alamendah Tourism Village is inseparable from the active role of the local community. This paper aims to identify the steps in developing and maintaining CBT in Alamendah Tourism Village. This research uses a descriptive qualitative method. The data used in this study are primary and secondary. Primary data was used from interviews and field observations. While the secondary data used was obtained from e-books, scientific journals, news, and other documents. Based on the results of an analysis of the ten stages of community-built tourism both at the formation and development stages, most of the indicators contained in the ten stages have been fulfilled however there are still several indicators contained that have not been fulfilled in tourism activities organized by the community in Alamendah Tourism Village.

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Section: Step 8: Plan and Design Quality Productmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Community Based Tourism Analysis at Alamendah Tourism Village

Sarwani,

Hermawanti,

Ramadhanty

et al. 2023

eot

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“…introduce products that create interactions with consumers to aasist marketing activities and create trust in the public. (Mardian et al, 2022).…”

Section: Online Business Online Shop Promotion Media Tiktokmentioning

confidence: 99%

Qualitative Content Analysis on Tiktok Accounts @nadiraa_hijab as Online Bussines Promotion Media

Mahera,

Hariyanti

2023

Sylection.

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This study aims to determine the contents of the tiktok account media @nadiraa_hijab account as an online business promotion media using content analysis. Using content analysis provides an overview about the media content of promotional indicators through marketing communication from the tiktok account. tiktok is a short video application which has interesting features and has successfully attracted the attention of many people. So that tiktok user in indonesia are widely used as a medium for online business promotion. Features used to promotion a business is the live feature, and the tiktok video feature. Research shows that one of the tiktok acount @nadiraa_hijab utilizes tiktok as a medium for online busniess promotion. This research method is a qualitative descriptive method and uses observation and documentatition techniques. With content analysis examining the tiktok account as an online business promotion media. This research method shows that the tiktok account @nadiraa_hijab succesfull provides an online business with a search system through video content made to make it easier and reach products quikly so that online business promotion media through tiktok features can be reached by its users.

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“…9 of 2021 concerning guidelines for sustainable tourism destinations is intended to be a variety of tourism activities, which are supported by various facilities and services provided by the community, entrepreneurs, Government and Regional Governments (MENPAREKRAF, 2021). Tourists, whether local, national, or international, are people who carry out tours in the context of carrying out travel activities, whether carried out individually or in groups, by visiting certain places, for recreational purposes, personal development, or studying the unique tourist attractions visited in a temporary period (PEMKO PEKANBARU, 2021) (Pratama, Misnawati, & Renaldi, 2022). Tourists usually make visits to tourism destinations, hereinafter referred to as tourism destinations.…”

Section: Introductionmentioning

confidence: 99%

“…South Sumatra. The results of the study show that social media is quite effective in marketing a product and can be utilized for business needs, but account management must be optimized (Pratama, Misnawati, & Renaldi, 2022). The website is used as a form of communication media that can provide certain information, which can be accessed by many people anytime and from anywhere.…”

Section: Introductionmentioning

confidence: 99%

Measurement and Analysis of Tourism Website User Experience Using Usability Techniques

Sari

Henim

2022

JAETS

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A tourist destination is a geographical area within one or more administrative areas in which there are tourist attractions, public facilities, tourism facilities, accessibility, and communities that are interrelated and complement the realization of tourism. A website is a form of communication media that can provide certain information, which can be accessed by many people anytime and anywhere. The Regional Government (pemda) of Pekanbaru City has provided tourism information services in the form of tourist destinations and tourism activities on the website. Based on the results of preliminary observations made on the tourism website of the Pekanbaru City government, it was found that the tourism information provided was not up to date, and there were still many tourist objects in Pekanbaru that had not been published, so the information delivery process was not optimal and ineffective. The effectiveness of using the website must pay attention to usability of its use. Usability is a quality level of a system that is easy to learn, easy to use, and encourages users to use the system as a tool in completing tasks. Usability can be measured based on the quality of the user experience when interacting with the system operated by the user himself. Usability measurement on this tourism website is carried out using the System Usability Scale (SUS) measurement tool. Based on the measurement results using SUS, a score of 65.87 was obtained, where 10 of the statement items were declared valid and reliable. The score obtained shows that in terms of user satisfaction, it is stated to be included in the Marginal High category, predicate D with the adjective range Ok. This shows that the user's subjective assessment illustrates that the Pekanbaru City government's tourism website is less effective, efficient, and satisfying for users.

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Efektivitas Sosial Media Sebagai Media Promosi Desa Surabaya Timur

Cited by 3 publications

References 3 publications

Community Based Tourism Analysis at Alamendah Tourism Village

Community Based Tourism Analysis at Alamendah Tourism Village

Qualitative Content Analysis on Tiktok Accounts @nadiraa_hijab as Online Bussines Promotion Media

Measurement and Analysis of Tourism Website User Experience Using Usability Techniques

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