Qualitative Content Analysis on Tiktok Accounts @nadiraa_hijab as Online Bussines Promotion Media

Abstract

This study aims to determine the contents of the tiktok account media @nadiraa_hijab account as an online business promotion media using content analysis. Using content analysis provides an overview about the media content of promotional indicators through marketing communication from the tiktok account. tiktok is a short video application which has interesting features and has successfully attracted the attention of many people. So that tiktok user in indonesia are widely used as a medium for online business promotion. Features used to promotion a business is the live feature, and the tiktok video feature. Research shows that one of the tiktok acount @nadiraa_hijab utilizes tiktok as a medium for online busniess promotion. This research method is a qualitative descriptive method and uses observation and documentatition techniques. With content analysis examining the tiktok account as an online business promotion media. This research method shows that the tiktok account @nadiraa_hijab succesfull provides an online business with a search system through video content made to make it easier and reach products quikly so that online business promotion media through tiktok features can be reached by its users.