Efek sistem pemrosesan informasi rasional dan intuitif pada pengambilan keputusan kewirausahaan: sebuah tinjauan literatur

Abstract

The use of rational and intuitive information-processing systems is related to the entrepreneurial decision-making effectiveness. This study aims to comprehensively describe the literature that examines the effects of using rational and intuitive systems on entrepreneurial decision making. Leading literature databases are sought for studies published between 1995 and 2017 that evaluate rational and/or intuitive systems in relation to entrepreneurial decision making. We found ten empirical studies that met our inclusion criteria. There is some evidence from this research that the use of intuitive systems can positively influence entrepreneurial decision making in the early stages of entrepreneurship (e.g, opportunity identification). Other studies report mixed results regarding the impact of using rational and / or intuitive information processing systems for decision making at the next entrepreneurial stage (e.g, Exploitation of opportunities and financial performance). Based on the findings of this review, there are three further research opportunities, namely: (1) researchers must begin to learn about the ability of entrepreneurs to match their cognitive information processing systems with task characteristics; (2) assesses the effectiveness of decision making as the main outcome; and (3) study the construction of entrepreneurial behavior at the individual level in relation to the use of rational and intuitive information processing systems.

Site Plan Analysis Based on Measured and Unmeasured Criteria for Housing Development According to Investor Assessment

“…In several property investment projects, the wealth of experience that investors have has an important role in making a decision . Regarding the investor's decisions, the decisions were made based on their intuitive decision making which was rationalized (Fisher & Neubert, 2023;Gani et al, 2020;Wu, 2022).…”

“…There are five models that can be used as an approach in the context of making a decision in project planning (Gani et al, 2020;Hanafi, 2018). Decision making can be done by using one model or combining them.…”