“…The impact of social media influencers within the media and digital ecology has arguably been of such significance that it has disrupted ordinary and recognised distinctions between genres deployed in a range of communication, primarily because influencers utilise entertainment, humour, comedy, arts and music often in relation to topics that have traditionally excluded these modes of communication, such as political opinion, social commentary, education and well-being (Bause, 2021; Abidin, 2018). For example, third-party communicators who deploy entertainment to maximise engagement and relevance to youth audiences have eclipsed the public pedagogies of sexual health (Cover et al, 2020; Gordon and Gere, 2016). The influencer–entertainment compact, therefore, provides a useful lens by which to assess recent literature and practice on the role and utility of entertainment (including but not limited to humour) in wider health communication, including pandemic-related crisis and urgent health messaging.…”