Editorial: What Is Business Communication?

A Comparison of Supply Integration and End-to-End Communication Theory and Practice - An Australian Perspective

“…There have been many studies regarding the importance of communication within organisational networks (Reinsch, 1991;Littlejohn and Peng 2001;Rentz, 2009;Rowan, 2011). However, there has been little work conducted on communication in the entire Australian supply base.…”

The Rhetorical Analysis of Business Speech: Unresolved Questions

“…One might ask why this was not the first question, but I hope the reader has by now developed a sense that this might be a relatively nuanced query, depending for its answer on both a deeply contextualized historical understanding of business discourse and a sophisticated understanding of rhetorical theory. Over the past quarter century, an ongoing thread of discussion in our journals has addressed the definition and scope of the field of business communication (see especially Carmichael, 1996;Kostelnick, 1998;Krapels & Arnold, 1996;Reinsch, 1991;Rentz, 1993;Shaw, 1993;Shelby, 1993;Smeltzer, Glab, & Golen, 1983;White-Mills & Rogers, 1996;Zorn, 2002). While the impetus has most often been a political and pragmatic attempt to gain institutional legitimacy and support for a recognized position within the academy, the underlying theoretical issues bear closer examination.…”

Ari, R U There? Reorienting Business Communication for a Technological Era

“…The topics that merit study will change in light of the unfolding effects of new technologies. Consequently, by emphasizing interpersonal communication associated with business activity (and the rhetorical dimensions of interpersonal behavior), we are proposing a central focus rather than a limiting perimeter (Reinsch, 1991a(Reinsch, , 1991b. Similarly, we are not imposing a priori limitations on research methods.…”