Abstract:Price of tourism is one of the major determinants of demand for international tourism. This paper assessed the relative price competitiveness of African countries in the international tourism market. It used a measure of price assessment that is based on the purchasing power parities of the ICP to ensure adequate comparability. Ethiopia, Malawi, and Zimbabwe were found to be the most price competitive; while the least price competitive countries proved to be Botswana, Tanzania, and Egypt. Changes in price comp… Show more
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